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Glossary

Glossary | T | What is telemarketing

What is Telemarketing?

Telemarketing is a tool of direct marketing in which a salesperson calls prospective customers to inform them about their organization products and services. Through telemarketing calls, a salesperson urges prospective customers to buy its products or services.

Telemarketing is one of the oldest forms of direct marketing that emerged soon after the telecom boom in the west. In the past few years, the growth of internet has made it into a billion dollar industry. The call-center industry is largely all about telemarketing.

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