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Online Reputation Management

It Is Time For Your Business To Break A New Dawn!

Go4customer Online Reputation Management Services: making your first impression a Big Bang in the online-verse

Let us be the platform on which to build your online prestige! Build your online prestige
Online Reputation Management Services

The Ace of Spades in Online Reputation Management

Avoiding Online Reputation Management Can Potentially Damage Your Brand Name

Traditionally, big corporate houses reach people on conventional platforms like television advertisements, radio, press releases and newspapers. They can afford celebrities to endorse their products. The point being, they can control the disseminated information and manipulate it to their best interests.

But, with the advent of the digitized age, everyone has access to the Internet. Everyone has cheap and feasible promotional tactics to advertise their brand on social media forums like Facebook, LinkedIn, Twitter, etc.

But, this boon comes with collateral damage to which every single business having a prominent online presence is vulnerable. Here, news spreads like wildfire and the probability of it reaching the masses becomes manifold if it is negative or derogatory. Unfortunately, it influences public opinion very quickly. Companies now don’t have control over what is being said about them.

As every cloud has a silver lining, this problem also has a solution-Online Reputation Management. Online reputation comprises of whatever is said or published about an organization on the World Wide Web.

solution-Online Reputation Management
ORM services

According to research conducted by Reputation.com, businesses availing ORM services experienced growth 24% faster than their peers. It defines ORM as” how others see the organization when they look for it online”. It is a technique of spreading electronic Word of Mouth on the internet. Therefore, these are the following main factors that influence ORM:-

  • Online presence and reviews
  • Social media platforms
  • Surveying and analytics
  • Comparing OMR of competitors and scoring

On the basis of information control, we can divide OMR into two heads, namely:

  • Online Reputation under organizational control - it includes official correspondence platforms like the company website, social media accounts, press releases, advertisements in traditional and contemporary media that are managed and controlled by the organization.
  • O.R. outside organizational control - it includes surveys conducted by rating agencies like CIBIL, Moody’s, Fitch, etc., online review forums like Yelp, Amazon Customer Reviews, Twitter, Yahoo! Local Listings etc. and other social media platforms where consumers or frustrated competitors can express their unadulterated opinion about an organization.

ORM is invariably built online through these regulated and unregulated means, which makes a service provider vulnerable to continuous unexpected attacks and destructive criticism. That is why in ‘The System For Assessing The Online Reputation Of Banks’, P.Rajzak claims that “Organizations need to be informed about what is spread through the Internet about them.”

Need for Online Reputation Management

Kim van den Wijngaard & Peter Boermans in ‘Everything A Hotel Manager Should Know About: Online Reputation Management’ have observed that ORM is the opinion of a customer about the service provider. It is significant for three reasons:-

  • The company gets to know about public opinion.
  • They can positively react to critical reviews.
  • By indulging in a conversation about itself, the company gets an opportunity to take control of it.
Need for Online Reputation Management
positive Online Reputation

How we can build a positive Online Reputation

There is no vindication to the blunder which your company can make by not going online and ignoring the importance of OMR. There are many online techniques through which a positive image of your company could be created. Here are some tactics:-

Become social media savvy - your positive and warm response to any comment on these platforms could potentially affect your brand. Start by:-

  • Advertising your brand on these forums.
  • Posting transparent and quality content more often.
  • Constant monitoring for damaging reviews.
  • Greeting visitors warmly and trying to solve their queries.

Handling negativity with patience and cool temperament - former employees, dissatisfied consumers and disgruntled competitors may post fake and ingenuine negative remarks about your organization. So, you need to look out for the following:-

  • Keep a tab on former employees- they may leak classified information.
  • Handle negative comments with patience and calm
  • Keep an eye open for satirical memes and videos for getting a picture of public opinion and anonymously try to control its dissemination.

Get hold of analytics applications

These applications tell you about the nature of traffic on your site by keeping track of the following things:-

  • From which site visitors were redirected to your site
  • The time they spend on the site
  • How deep they delved and accessed information from your site

Why do we need ORM - Monumental faux pas by negative OMR

There are many international brands that have tasted bitter gourds by ignoring the public opinions of netizens. This resulted in significant lowering of their overall prestige.

The JP Morgan Chase ORM disaster

Shaggy foresight and overconfidence regarding the brand name in the eyes of consumers led the world-leading financial services provider into deep mud in 2013. They started a Twitter Q&A session with Jimmy Lee, who is a top executive at the firm, as a bona fide attempt to increase their transparency. They were overwhelmed with Twitterati's negative responses. Next day, they aborted the exercise and declaimed it a PR blunder.

Nestle’s ORM failure

Nestle’s plan of not following the pro-environmental practices led them to face vehement criticism. They decided to ignore them. Netizens started posting satirical versions of their logo to show their disapproval. The movement turned very aggressive as it pressurized Nestle into closing their online profiles a few years ago.

Key Differentiators

Round-the-Clock Monitoring to avert Negative Publicity

Emphasis on Creating Relevant, Engaging Content

Advanced Analytics for Scrutinizing Social Channels

Agile Crisis Management Team

Why Us?

We carry out comprehensive monitoring of your brand on online and offline channels to reinforce your image and avert any crisis. With our ORM services, you fortify your online presence, bolster your credibility and remain safeguarded from negative PR attacks.

We Are Here To Take Nurturing Care of Your ORM

As an ORM provider, we deeply understand the challenges faced by the organizations in maintaining their positive reviews online. We are aware of the hurdles that come along and how quickly they can add disrepute to a well-established brand. So, we are here to take care of your online repute and save your brand name from the smudges of online attacks.

The Guidebook for Online Reputation Management: Risk & Relief

The exemplary crowd on the other end of the screen is smarter with the implementation of advanced digital moves. The generation believes in five and dime on a digital interface, rather than the traditional means for finalizing the decision over the business by addressing Electronic Word of Mouth (EWoM) and its Online Reputation.

According to the report of International Telecommunication Union 2015, 50% of the world’s population or 3.2 billion individuals will be marking their presence over the internet in some or another way. Where, the crowd around 2 billion will be falling from developing nations along with 89 million of the population will be embarking their presence from least developed nations, which is expected to exceed with the number of coming years, exponentially.

solution-Online Reputation Management
ORM services

Therefore, it is easy to anticipate that targeting such huge population may add up lucrative value to the business. Contrary to that, single bad review or negligence can drain all your effort to waste.

To overcome such anomalies, the online reputation management act as a drop of panacea. Which results in inflating the graph of business’s productivity.

Online Reputation Management– Risk & Relief:

Online reputation has set the standard for the selection of business in client’s cycle. Reports from different researchers show cast varied results, that define obsolete negligence in opposite to the favourable condition for business.

According to the stats of Zingal Labs, 50% of the company’s market value is extracted through the designed inputs for the purpose of a company’s reputation.

Well-versed, ‘The first impression lasts forever’ signifies the appearance of companies on the first page of SERP. It may flicker down if has context combined with negative reviews.

Let’s discuss a detailed structure for possible quests, that revolves around the concept of online reputation management;

Need for Online Reputation Management

Do People Consider the Reviews on Website and Search Page?

According to Demand Gen Report, 67% of business to business customer believes in the reviews, for creating an important business decision.

What could be more powerful than the review for defining the reputation?... the ranking on SERP and rating of page bolsters in inflating the trust value with its targeted customer.

The number of results is enough to propagate your reach to the crowd and their reviews on the website.

The reviews on the website and search page are highly considered by the people, which is enough to influence their decision over buying services from the company or its competitors.

According to the Edelman Trust Barometer report, 64% show them believe on results of reviews available over the search engine.

Following are the statistics for the most trusted digital channel over the year and search page remains as the most trusting resource for review and research for the company’s reputation.

Do Google suggestion Damages the Reputation of the Company?

Google suggestions, where it simplify and altercate the best at fast speed turning it as a nightmare for the companies, highlighting the aspect that could further malign the reputation of the company.

Reports from Igniyte quotes that, 70% of consumer tends to avoid purchasing the product if they find the irrelevant concerns behind the name of a company.

If irreverent auto-complete pops-up, it may automatically lower the trust value and the reputation of a company.

Does Positive Review Make Your Business Grow Exponentially?

The digitalized era has opened up the belvedere for inflation in ranking arrangement of business amid the tough competition of the market.

The customer is somehow more technological advanced. The customer analyzes the input and output flow of reviews pertaining to the particular product or an organization.

Therefore, positive review for the product and your business, act as a highly decisive context, which can bolster the one to grow business at an exponential rate.

According to Status Labs, in the year 2017, 97% of consumer believes to follow the review posted on the online terrace for proceeding for local business.

Where 49% of consumer quotes that they move for their business needs that are equipped with at least 4 stars of rating. Also, 60% of customers reported that they shun the business property adhering the negative reviews for its product and services.

Therefore, the customer holds the full authority to scale your business, based on the driven judgement from the incurred review through the online portal.

The Final Words

Maintaining the chores revolving around customer-centric business, give rise to the business that aims to exceed at an exponential rate, by mandating the requirement for online reputation management.

The online reputation management is enough to inflate the business to the new heights, whereas, the online reviews are capable to downscale the growth of business, if not managed well through the interrupted practice of post quality delivery, ignorant to customer’s reviews and various others.

Online Reputation Management FAQs

Why Go4customer ORM Is Exactly What You Need!

  • 24X7 Monitoring

    24X7 Monitoring

  • Increase in profits

    Increase in profits

  • Boost in the level of trust

    Boost in the level of trust

  • Best in class rating

    Best in class rating

  • Enhanced brand image

    Enhanced brand image

  • Attract the best talent

    Attract the best talent

US Address

Houston
10685-B Hazelhurst Dr. # 15644
Houston, TX 77043, USA

Ph: 1-888-795-2770
Fax: 1-281-754-4941
E-mail: sales@cyfuture.com

How Go4customer Online Reputation Management Services have X-formed Businesses