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Supersede the business with intrusive social media marketing strategy for effective customer engagement goal.

The Areas to dominate with Social Media Marketing

How Go4customer's Social Media Marketing Services impact the edge-faced technology to transformed the Business

Attribution of Social Media Marketing for the Essentials of Business

The Personification of Social Media Marketing

What is Social Media Marketing?

In simple words, Social Media Marketing is the medium to attract mass and online traffic to the business, via its social media sites and posts.

The posts and relevant links bolster in redirecting the exemplary crowd to your website, followed by the research and area of interest of a customer.

As per the reports of Emarsys, ‘42% population of the world is registered over the platform of social media, that nearly 3.2 billion users worldwide, in upcoming years’.

The huge set of users are enough to propagate the strategy of marketing, by anticipating their needs of requirement.

Research from Statista suggests that ‘the social media has progressively witnessed the hike in the number of user in the last ten years, which is expected to increase in continuing years’.

What are the Types of Social Media Marketing?

In today’s scenario, the potential customer can be scanned on the social channel in a number of forms. It could be the viewer on influencer’s YouTube channel to blogger’s WordPress visitor.

Therefore, the companies equipped with digital marketing strategies are leaving no stone unturned, in order to churn out best of all.

Generally, there are 7 main types of social media marketing, that the business attracts the customer round from the globe.

  • Blogging (WordPress, Blogpost)
  • Social Networks (Facebook, LinkedIn)
  • Micro-Blogging (Twitter, Google Buzz)
  • Social Bookmarking (Tumblr, Reddit)
  • Video-Sharing (YouTube, Periscope)
  • Content Sharing (Scribbler, Slideshare)
  • Question and Answering ( Quora )
  • Forums (Yahoo)

How to Select the Right Mode for Social Media Marketing?

Usually, there is a big misconception revolving around the fact that all social media do a similar cast of work for marketing the units of your business. If you are one of those who think the same, then you are on a totally enigmatic track.

Each social media doesn’t work for each marketing platform.

Based on the considerable fixture, the business is categorized into two different domains, with completely different marketing strategies.

  • B2B (Business to Business)
  • B2C (Business to Customer)

Let’s have a generic look on the bifurcation of the category for social media platform, based on the type of business and facing customer:

Categorization of Social Media Platform Based on the Type of Business Model
B2B (Business to Business)B2C (Business to Customer)
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • Slideshare
  • Google Plus
  • YouTube
  • Pinterest
  • Facebook
  • Instagram
  • Pinterest
  • Snapchat

Thus, if you are looking to adopt the technique of social media marketing, prioritize your pre-requisites for the social channel, rather than creating false attempts.

Each social networking channel has its own set of customer, accepting the particular type of social media post.

To clear the context, you are not going to view any sort of branding videos on LinkedIn. Similarly, you as a customer is never going to job change posts on YouTube. Each social media depicts completely different characteristics, based on as per the type of business and receiving the party.

Which Are 5 Best Social Media Channels for Social Media Marketing?

In the digitalized aeon, there is ‘n’ number of social media channels, marking its presence over the play store and app store.

One should consider the platform of social media in an affirmative manner, pondering over the sets of pros and cons along with the graph of ROI, yearly.

As per the reports of Statista, Facebook remains the top choice for social media user followed by YouTube and the Reddit ranks lower in customer’s choice list.

Following are 5 best market recognized social media channel enhancing the practices of marketing for the businesses:


Pew Research Center claims that ‘68% of American actively uses Facebook’.

The numbers are high enough to cast and deliver the details of business and its product to its targeted customer.

Thus, posting the ads or using the social media platform helps to yield productivity with the practice of anticipating the customer’s need via social media marketing.

Customer Acquisition believes that ‘when the Facebook ad is comprised of an interactive and informative images, it tends to attract more customer with an increase in efficiency of 75%-90%’.

Facebook is used to portray the marketing of dual business models i.e; B2B and B2C.

The Facebook marketing campaign includes the following types of content, to increase the ratio of traffic:

Also, Facebook swaddles the list of benefits, favourable for the organization to conduct social media marketing. Such as

  • Attracts Traffic to the Website.
  • Cost-Mitigation Practices.
  • Engage with Existing Customer and Targets Potential Customer.

PR Newswire claims that ‘326 million of the exemplary crowd is using Twitter each month’.

Twitter bolsters in connecting the people through a short message on the feed, commonly known as ‘Tweets’. It acts as a medium for attracting the mass of your followings by letting them express their view via ‘Retweets’.

Also, it let the business explain its market value, through regular updates and engages the customer through discussion over their needs and offers availability.

As per the Twitter reports, ‘ads on Twitter is much more effective than ads on television by 11%’.

Twitter marketing campaign let you tweet and retweets, with the aim create outstanding customer engagement by raising the concerns:



If your business is catering the need of marketing via the source of twitter, it will cost you following a set of benefits:

  • Fabricated Branding with the Level of Professionalism.
  • Boost Relationship with Customers.
  • Improves Website Ranking in SERP via Organic Search.

According to Instagram, ‘it has around 1 billion active users accounted per month, in which 500 million of them use it on a daily basis’.

In the current scenario, Instagram is one of the most recognized social media platforms. It bolsters in engaging the set of customers through its interactive posts, in the form of images.

Instagram lets you administer the insights and reports if opted for business account. Also, it allows creating up to the minute engagement, with the regular updates through the account’s Instagram stories.

Reports from Locowise states that, ‘Engagement rate of Instagram is 58%more than the Facebook and much more than Twitter by 2000%’.

Instagram marketing campaign allows to increase the reach to its customer by numerative delicate attempts:

Instagram wraps following a set of benefits, to glean the belvedere of business via the means of social media marketing.

  • Boost the Website Redirect.
  • Increase Reach to the Customer.
  • Escalate the Engagement Rate.

According to the reports of LinkedIn, ‘there are more than 530 million LinkedIn accounts registered to source for business purposes’.

LinkedIn is the common platform catering the need of candidate, employee, recruiter and all business suites.

Linked is the most dedicated podium for carrying out a B2B social media marketing strategy, with the complete visible career growth outlook on the social feed.

As per LinkedIn,80% of potential B2B leads are registered from the source of LinkedIn’.

LinkedIn Marketing campaign encapsulates the following concerns in order to target most of all audience:

LinkedIn offers a certain set of benefits, favourable for your business model:

  • Ponders on Professional Concerns.
  • LinkedIn Groups Add Values to the Business.
  • Bolsters in Filtering the Potential Customer.

As per the report of Pinterest released in 2019, it claims that ‘that it accounts 291 million active users on the monthly scale’.

Pinterest is just like any other social media platform, used for marketing the chores of business. It markets the content through sharing and post of images and videos in the form of the pinboard.

Reports from Statista quote that, ‘the main target of Pinterest marketing in the category of female, falling for the usage of around 81%’.

Pinterest marketing campaign caters the following set, in order to ensure the conversion of sales through social media posts.

Pinterest wraps the wide arena of benefits, aiming to generate eminent ROI:

  • Ensure the Rate of Engagement.
  • Attract the Customer with Interactive Images.
  • Inflate the Ranking of Website.

How to Recognize the Need of Social Media Channels as Per the Industry-Type for Social Media Marketing?

Although the medium of social media marketing is defined as per the type of business model. The requirement for social media channels for catering the marketing purpose varies from industry to industry.

Let’s have quick look, at the demand for social media channels for marketing the chores of business:


Social Media Channels Used As Per the Industry-Type for Social Media Marketing
Call Centers Medical Education Banks Retail
  • Facebook
  • Twitter
  • LinkedIn
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • YouTube
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat

What are the Types of Social Media Advertising?

Social Media Advertising is the subset of strategy followed for social media marketing. It is important to prioritize the mode of advertising on various social platforms.

The type of social ad may vary on the type of target audience. Therefore, it is necessary to ensure the prototype for marketing rather than relaxing just by choosing the marketing platform.

Based on the business’s obligation, there are a number of varieties that can be chosen for creating awareness about the product. Such as

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Stories Ads
  • Prompt Experience Ads
  • Lead Generation Ads

How Social Media Advertising is Priced for the Marketing of Business?

The cost involved in practicing the strategy of social media marketing is comparatively low than the traditional means for marketing the product and services of the business.

The generic review regarding the pricing of social media channels in the US and India is mentioned below:

Price Rate for Social Media Advertising for the Marketing of Business
Average Cost Facebook Twitter Instagram LinkedIn Pinterest
Cost Per Click (CPC) 0.28 Cents 25 to 30 Cents 20 Cent to $2 $2 to $7 $1.52
Cost Per Impression / Thousand (CPM) $7.19 $9 to $11 $5 $11 to $12 $5.30

Who Drives the Core Competencies of Social Media Marketing?

Social Media Marketing is the set of complete different professionals, aiming to accelerate the business through the means of social media inputs.

Differently from traditional marketing, the social media marketing team requires the input from the following expert, to attract the mass of audience.

  • Content Writer
  • Video Editor
  • Graphic Designer
  • SMO Experts (Social Media Optimization)
  • SEO Experts (Search Engine Optimization)
  • Social Media Manager
  • Social Media Marketing expert

Insiders of Social Media Marketing

Awards & Certification

If you are outsourcing the resources to a social media marketing firm, it is essential to overview the list of awards and certification, to which the organization is accredited.

Following are some famous set of awards and certifications awarded in the domain of social media marketing by the marketing researchers for the assurance of productivity:

  • Google Analytics Certification
  • Google AdWords Certification
  • YouTube Video Certification
  • Microsoft Bing Certification
  • Corporate Social Media Award
  • Hermes Creative Award

Social Media Conferences

Social Media Marketing is reaching to the new space, gathering the marketers from all over the world in order to share and preach their research in the area of expertise, following the trail of digital marketing.

Following are the list conferences, catered in favour of the field for exploring more about social media marketing:

  • Social Media Marketing World, San Diego, US

Description: Summit helps the marketer to connect with the mass of around 5000 at mega-conference held to empower the core of the business with social media inputs.

Website :

  • Digimarcon, New York, US

Description: The session focuses on the strategy of traffic building, brand awareness and analysis of insights with latest and advanced tools.


  • Incite Group Brand Marketing Summit & Social Media Marketing, California, US.

Description: Summit registered by moreover 60 enlightened brands for focusing out the areas of marketing, customer experience, influencer marketing and content exposure-based future’s perspectives.


Call to Action

Go4Customer, the eminent outsourcing company is efficient to handle all social media platforms to boost the rate of productivity and escalate the scale of revenue.

We cater to fabricated social media marketing solutions, as per your business requirement with optimal cost input.

Commitment to Excellence That Sets Go4customer Apart

  • Effortlessly Scalable

  • Real-Time Metrics

  • Empathetic Agents

  • Deep Domain Expertise

  • Cost Savings

  • Expanded Client Base

  • Diversified Regional Reach

  • Multilingual Support

Streamline your services & watch your business grow!

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