Glossary

What is Hit Rate?

Hit rate is a metric of business performance associated with sales. It is the number of connected contacts as a percentage of the number of attempts. It is defined in terms of number of sales of a product divided by the number of customers who visit e-commerce website, call, or visit a company to find more about the product. Hit rate is used to describe success rate of an effort. Hit rates are easy to figure out. Take for instance, a call center agent makes around 30 calls every day and has more than 30 opportunities or prospects each day. The agents will likely sell out his product to a specific number of those prospects.

Hit rate is based on sales funnel measuring number of sales prospects that you have at different stages of sales pipeline. The sales hit ratio is the number of sales you make as a percentage of the number of prospects you have identified. It can be expressed in the following formula:

Number of sales/Number of prospects x 100

The higher the hit rate, the better is the sales person at making sales. The lower is the hit rate, the sales closed by the salesperson is also few. After knowing number of sales in your quota, you can easily determine number of qualified prospects that have in your pipeline. The hit rate may be measured for the whole sales force or by sales region, sales person or product group. It may be used to benchmark the different sales periods and to benchmark the effectiveness of the own sales force with other companies of the same sector.

Resource Library

An insight into Call Center Outsourcing

Global enterprises strive to attain service excellence so that they can stay ahead in a competitive environment.

Download Now >

Blogs

How Evolution of Artificial Intelligence Has Influenced Cinematic World?

<p>Artificial Intelligence has cast a tremendous impact on our way of living, either it&rsquo;s about grabbing the support from customer care centers or means of visualizing the ....

7 compelling reasons why your business needs Online Reputation Management

<p>These days in the market position, of course, you&#39;ve received a lot of corporate strategies on meeting clients, scrutinizing competition, and approaching with innovative p....

What is Hit Rate?

Resource Library

An insight into Call Center Outsourcing

BSNL Augmented Business Performances with Go4customer

Getit infomedia optimized business performance with Go4customer.com

Blogs

How Evolution of Artificial Intelligence Has Influenced Cinematic World?

7 compelling reasons why your business needs Online Reputation Management

Our Esteemed Clientele

Grow withGo4customer

What is Hit Rate?

Related Questions

Resource Library

An insight into Call Center Outsourcing

BSNL Augmented Business Performances with Go4customer

Getit infomedia optimized business performance with Go4customer.com

Blogs

How Evolution of Artificial Intelligence Has Influenced Cinematic World?

7 compelling reasons why your business needs Online Reputation Management

Our Esteemed Clientele

Grow with
Go4customer