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What is WhatsApp Customer Service?

WhatsApp customer service is an essential part of any brand's social customer care strategy.

Therefore, businesses that use WhatsApp for customer support may provide everything from simple order updates to tailored one-on-one shopping experiences. Additionally, WhatsApp is an excellent medium for communicating with clients since it is a platform they are already familiar with, utilize, and trust.

Why Should Use WhatsApp For Customer Service?

Globally, WhatsApp is the third most used social media platform after YouTube and Facebook. WhatsApp has two billion users which is double the number of Facebook Messenger.

Usually, consumers like and trust WhatsApp above other popular messaging apps, and it is the most popular social network among Internet users aged 16 to 64.

This messaging app is used by these people to interact with friends and family as well as to contact businesses. 80% of respondents perceive text messages to be a straightforward way to communicate with businesses. Every day, 175 million WhatsApp users send a message to a corporation.

As a consequence, it's hardly surprising that nearly half of marketers (47%) aim to increase their WhatsApp spending in 2022. Furthermore, 59% of respondents say that WhatsApp customer service has increased their company's value.

Ways to Use WhatsApp for a Better Customer Service

Well, here we summarized a list of a few tips about how WhatsApp customer service can be helpful for your business. Have a look at them!

  • It is important to complete your WhatsApp business profile.

  • Let your customers know that they can reach you on WhatsApp as well.

  • Set expected response time.

  • Combine your WhatsApp with CRM and other messaging channel platforms.

  • Provide proactive messages to your customer that will be helpful for them.

  • Grab the benefits of WhatsApp’s rich media feature.

  • Always link your product catalog.

  • Track your result on time.

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