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Glossary

What is Business analytics?

Business analytics is the combination of various fields including management, business, and computer science. Additionally, the business element requires both a high-level understanding of the business and an understanding of the practical restrictions as well. Therefore, the analytical component requires knowledge of data, statistics, and computer science. 

Therefore, this combination of skills allows business analysts to bridge the gap between management and technology. Corporate analytics also need good communication and problem-solving abilities to turn data into knowledge that executives can grasp.

Business intelligence is a related topic that employs data to help a firm understand and inform itself. In terms of objectives, what is the difference between business analytics and business intelligence? Though both professions use data to answer questions. 

Whereas business intelligence focuses on understanding what happened in an organization to get you to where you are now. This entails identifying and tracking key performance indicators (KPIs). On the other side, business analytics aims to steer business changes through the use of prediction models that reveal the impact of proposed changes.

For the changes in the organizations, business analytics uses statistical analytics, big data, and also data visualization.

What are the Various Types of Business Analytics?

Consider the following four types of business analytics. We are listing them below. So, let’s have a look at them!

Descriptive Analytics:

It compiles an organization's existing data to understand what has occurred or is currently occurring. Descriptive analytics relies on data gathering and mining processes. So, it is the most fundamental sort of analytics. As a result, it makes data more accessible to company members such as investors, shareholders, marketing executives, and sales managers.

Additionally, it may help identify strengths and weaknesses as well as provide insight into customer behavior. This assists in the creation of targeted marketing tactics.

Diagnostic Analytics:

This type of analysis assists in refocusing attention from past performance to present events and discovering which elements impact trends. The underlying cause of occurrences is determined using techniques such as data discovery, data mining, and drill-down. 

Diagnostic analytics employ probabilities and likelihoods to explain why occurrences may occur. For classification and regression, it uses Techniques like sensitivity analysis and training algorithms.

Predictive Analytics:

It uses to forecast the possibility of future events by using statistical models and ML techniques. Additionally, it creates models based on descriptive analytics findings to extrapolate the likelihood of events. Machine Learning experts perform predictive studies. So, they can get more accurate results than just using business intelligence.


Sentiment analysis is one of the most common applications. In this scenario, existing social media data is leveraged to construct a comprehensive picture of a user's opinion. Therefore, to predict the emotions (positive or negative), you can evaluate this data.

Perspective Analysis:


Well, it goes beyond predictive analytics and gives suggestions for the next best line of action. It recommends all favorable outcomes based on a certain course of action, as well as the precise procedures needed to reach the desired conclusion. 


Additionally, it is built on two main components: a strong feedback mechanism and continual iterative analysis. It establishes a relationship between actions and their outcomes. The creation of recommendation systems is a common use of this type of analytics.

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