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Glossary

What is Call line identity (CLI)?

Call line identity (CLI) is a service that enables one to see the phone number of the calling person along with date and time of the call on the screen of the subscriber terminal equipment (telephone, fax machine and other devices). 

CLI is a technology that uses CTI software to match customer's number and their previous call records with the company. This feature helps in increasing conversion rates, profit and reduces overhead expenses.

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