submit query

Please fill with your details

  • # #

What is Conversion Rate in BPO?

In the field of Business Process Outsourcing (BPO), "Conversion Rate" stands as a vital performance metric that gauges the percentage of successfully transformed leads or opportunities within a specified timeframe. This metric serves as a crucial indicator of the BPO operation's effectiveness in turning potential prospects into specific outcomes, such as sales or sign-ups.

The calculation for the Conversion Rate entails dividing the number of conversions by the total number of leads or opportunities and multiplying the result by 100. This formula yields a straightforward percentage, offering a clear measure of the BPO process's success in attaining its objectives.

In a sales-oriented BPO service, the Conversion Rate quantifies the ratio of leads resulting in successful sales transactions. Conversely, in a customer service-centric BPO, it represents the percentage of effectively resolved customer inquiries or issues.

Monitoring the Conversion Rate holds significant importance for BPO providers, providing insights into the operational efficiency of their services. A higher conversion rate typically indicates a well-performing BPO operation adept at leveraging each lead or opportunity, leading to positive outcomes for clients.

The ongoing analysis and optimization of conversion rates in BPO constitute a continuous process that aids in pinpointing areas for improvement. This approach facilitates the fine-tuning of strategies, ensuring that BPO services align seamlessly with client objectives. A comprehensive understanding of conversion rates empowers strategic decision-making, optimal resource allocation, and the continuous refinement of BPO processes, ultimately contributing to improved outcomes and heightened client satisfaction. In essence, the Conversion Rate metric serves as a pivotal tool for assessing and enhancing the effectiveness of BPO operations in achieving desired results.

Contact Us

Enter the details & we will contact you shortly!

Resource Library

An insight into Call Center Outsourcing

Global enterprises strive to attain service excellence so that they can stay ahead in a competitive environment.

Download Now >

BSNL Augmented Business Performances with Go4customer

TBharat Sanchar Nigam Limited (BSNL) started its operation and installed Quality Telecom in the nation.

Click here to Read >

Getit infomedia optimized business performance with

GetIt Infomedia is a leading digital supermarket in India

Click here to Read >


Top 10 Indian Healthcare BPO Companies

<p style="text-align: justify;">The Indian healthcare BPO sector has been growing at an impressive rate of 15% per annum over the past decade and is a potential destina....

Read more>>

How to Optimize your eCommerce Call Center for Peak Seasons?

<p style="text-align: justify;">The holiday season is the most important period for eCommerce businesses since the sales are usually higher than usual by as much as 30%....

Read more>>

Our Esteemed Clientele

  • MSME logo
  • Manrega logo
  • GIL Company logo
  • BSNL Company logo
  • NMEICT Company logo
  • hudco Company hudco
  • Relaxo Comapany logo
  • NSEZ Company logo
  • Gail logo
  • MTNL logo
  • timex logo
  • BPCL Company logo
  • HPCL Company logo
  • IOCL Company logo
  • one97 logo
  • AIIMS Company logo
  • Power-Grid logo

Next-gen Call Center Outsourcing at your disposal

We make call center outsourcing a viable choice for businesses to achieve growth. We deliver best call center services by maintaining high training standards, integrating AI and data driven technology and offering 360° customer support. With us, you invest in customer relations built on trust and exceptional experience.