Customer service is quiet substantial to all businesses, no matter which industry vertical you belong to. Your customers gauge your success, and you want to make certain that they are pleased with services. The market is teeming with businesses, and if prospective customers are not satisfied with your service, they will certain opt to turn towards your competitors.
Now the most important question is how to cut the mustard in such an aggressively competitive market? How can you garner the queries and feedbacks of thousands of customer to improve conversion rates and reinforce customer relations? Answer to these questions is simple- you need to generate interest in your company’s product and services. When a prospective customer learns about your brand and makes a viable effort to connect, either by phone or online, for more information, they turn out to be a Lead. Later, these qualified leads are beckoned by your quality service and products, and take a big leap to become a customer.
Near around 68% of B2B companies are not able to identify their sales funnel- Marketing Sherpa. This is the reason why many businesses are not able to capture profitable leads in a right manner. So the real question that comes to fore is, how can you multiply the number of leads your sales people generate?
Here are some of the effective marketing tactics:
#1 Manage all incoming customer calls
If you’re looking forward to precisely maximize your potential of capturing qualified leads and convert them into customers, then you can’t afford to miss out even single phone calls of your customers. In case, you don’t instantly respond to the phone call, probabilities are more that the caller simply moves on to your competitors. Small business owners hardly have enough of time in hand to catch a break to answer each and every call. If you’re risking losing a potential customer because of non-availability of after-hours support services, hiring outsourced call center for answering services could be the best option. For many busy professionals who are striving to take their company to next level, partnering with a call answering outsourcing contact center can be a huge breather.
#2 Highly-effective word-of-mouth marketing
Another best lead generation strategy that businesses need to lay more emphasis is getting recommendations from existing customers who are pleased with services. Expert call representatives working in outsourcing contact center request delighted customers to refer your company name to their friends, family and colleagues. Referrals do play crucial role in acquiring new customers. It may also be beneficial to offer a monetary incentive, like a discount coupon on next purchase if they refer someone else.
#3 Creation of free eBooks
In today’s competitive landscape, content and related resource material available on your website is something that can help you crack a lot of deals. If you want your website should generate leads, you need include informative and engaging material in your website that entices visitors to come back time and again. As a case in point, let’s say creation and uploading of free e-book will certainly help you attract more organic traffic. You must be thinking how is it possible? Well, people who may not have before heard of your brand when will come across something informative over World Wide Web, they will certainly visit your website and give them a reason to fill out a form before downloading a free copy. This way you can save phone number or email address to your database for future use. As per estimates, many online buyers prefer to go online to research before purchasing any product/service from a company.
#4 Social media networking
Promotion on social media encompasses posting of content on various social networking sites like Facebook, Twitter, Instagram, and more. Hence, it is an effective and economical marketing approach to endorse your small businesses. However, you need to ensure that these social pages must look professional, contain your logo and have active links to your website. We would say you must consider outsourcing contact center as these industry experts will help you achieve your goals strategically.
#5 Strategic PPC campaigns
Pay-Per-Click marketing, or PPC, can be a very constructive way to attract new visitors to your website, specifically if you’re facing complications in ranking organically for desired keyword phrases with other techniques. Outsourced call center hire a team of qualified SEO experts who can help you in running PPC campaigns and closely monitor the same.
In a nutshell, increase the probability of tapping on lucrative sales opportunity by turning both positive and negative arguments in your favor. Help your customers to contribute to your business expansion with the assistance of reputable outsourced call center.