With rapidly mushrooming technology landscape, organizations have to deal with the ongoing changes in order to do business more effectively. Businesses that have accustomed themselves to new technology can easily reach out to their prospective & existing customers in different ways. And one such medium that has gained tremendous popularity among business community is telemarketing services, commonly known as application of call center services.
The mobile phones or phones are powerful business tools that any business irrespective of shape and size can use to 'their benefit. Telemarketing is a holistic approach undertaken to sell products/services over the phone to existing and prospective clients.
Businesses are increasingly turning towards offshore call center outsourcing companies for telemarketing services. These companies typically offer two different types of telemarketing solutions, that is inbound and the outbound telemarketing services. Both kinds of telemarketing services have unique benefits to offer to businesses. However, which among the two will be best for your business completely depends on your varying requirements.
Through this blog, I would like to highlight key differences between inbound and outbound telemarketing services to help you make up your mind.
In inbound telemarketing services, call agents attend incoming customer calls coming to inbound call centers services in US. For instance, a customer goes through some advertisement that might have appeared on a digital or online platform about a new product or services. If he will be intrigued, he will call the customer support of the company, which can be favourable in terms of business through adequate online reputation management services. The inbound telemarketing agent will pick the phone and will tell the potential customer more about it. Not just this, the inbound agents play a crucial role in turning these callers into customers by showing the best aspects of their product/service and by telling them the ongoing offers by availing online reputation management services in the business cycle.
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While in outbound telemarketing services, skilled call center representatives call prospective clients directly. For instance, a cable company will call its existing customers to promote a new product or service launch. They may also do cold calling to prospective clients to try to gain more sales. These agents need to have impeccable persuasion skills. Today, the organizations are implementing new AI-based chatbot techniques in the process to handicraft the experience of the customer, along with the efforts of an executive.
Inbound Telemarketing job responsibility
An inbound telemarketer receives incoming calls from existing and prospective clients. The call center outsourcing usually maintains a record of the name and information of the number of individuals they called. He also provides information about current discounts/offers or new product/service launch. Some inbound telemarketers try to sell new products to customers. Others handle complaints and resolve issues or queries of the customers with problems, while also trying to pitch them for new products.
Outbound Telemarketing job responsibility
Outbound telemarketers call existing and former clients or do cold calling to prospective clients from the phone directory. Typically, an outbound telemarketer cold calls a client and tries to sell a product or service by reading a script provided by the company. Besides, an outbound telemarketer also gives instant replies to queries raised by the customers about products or services.
Which one is better?
Both the telemarketing services solve different purposes. However, if we still ponder upon which one is better than it would be inbound telemarketing. The reason being that convincing someone to buy your product who is already interested in it is way easier than calling someone out of the blue and persuading them to pay heed to what you are saying in the first place.
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However, the inbound telemarketing calls will be high in volume only if you are running some advertisement and if it is compelling enough. Outbound telemarketing calls though are tough to crack but if the right, competitive and skilled agent is handling him, he will make every possible effort to attract more and more clients and customers.
Also, at the time when you don’t have the budget to advertise but want to increase the brand awareness and add more customers or clients to your business, you should go for outbound telemarketing services.
Now, whether you want to outsource both or just one depends on your business requirement. The best one out of these two would be different for different businesses.
While most of you must be thinking before reading this blog that telemarketing is only confined to making calls to the prospective clients and customers or contacting the potential client via chatbot, now you must have surely understood that there also exists a term ‘inbound telemarketing’. So, contemplate and then choose the best one for your business.