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Go4customer Blog

Outbound Call Centers: The Key to the Door of Business Growth

Posted by Rahul Bhaduri

India has become an exemplary location for outsourcing business as India offers the same quality of work, maybe better, at a very low cost as compared to other foreign countries. It saves few costs of the business like the operating costs, infrastructure and the training cost, thus saving a huge amount of investment. The organization then does not have to worry about the right kind of technology or appropriate people for managing it.

When we talk about outsourcing, the first thing that comes into our mind is a BPO (Business Process Outsourcing) or a Call Center. A call center can be categorized into two working units:

       1. Inbound Call Center: When a customer initiates a call to the contact center or the call center, regarding some product or service, then it is the Inbound Call Center that is managing these calls.

       2. Outbound Call Center: When an executive makes a call to the customer, regarding some product or service, then the department making these calls is the Outbound Call Center.

Today, we will talk and discuss about the latter kind of the contact center. Usually, the outbound contact center provides services which are outbound in nature, such as, telemarketing, appointment handling and many more. Now we will talk about few of the services which are outsourced to Indian Call Centers:

    1.  Lead Generation

    2.  Database Selling

    3.  Market Intelligent

    4.  Direct Mail Follow Up

    5.  Debt Collection Services

    6.  Customer Satisfaction Survey

    7.  Appointment Selling

    8.  Email Service

    9.  Chat Service

   10.  Product Promotions

These call centers hold a very important stand in the telemarketing services because of its excellent services all around the globe. People all around world are using this service in order to gain the utmost benefit at a minimum cost.

In the end, would conclude by saying that an outbound call center plays a major role in the growth of your business. It allows the business to extend their hands for reaching the market in a cost-effective manner, opening the door for business growth.

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