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Go4customer Blog

Performance of BPO Services in India Stays Unabated

Posted by Sanjay Poddar

To be very precise, BPO services in India are not only the extended arms of customers, but they also act as a platform for clients to conduct their businesses. Having a niche on the global economic landscape, the Indian market has expanded the scope of BPO from just back office process augmentation to strategic means of obtaining economics of scale along with the advantages of association and standardization of different business processes and locations. Over the past several years, Indian BPOs have been striving hard to alleviate the increasing pressure of CEOs who are representing the global brands in terms of enhancing productivity and profitability without augmenting the operational costs.

BPO Services in India Do Businesses Specifically by Telephone

In layman's terms, an organization offering BPO service is usually teamed with a herd of people who run the affairs of the business through telephone aided by a computer-automated environment. There is increasing evidence that BPO organizations are based on inbound and outbound calls to develop, maintain and manage customer relationships. When talking about inbound calls, Indian BPOs have developed and executed certain services for clients that include answering service, customer service, help desk or technical support service, inquiry handling, interactive voice response, inbound sales, order taking, to name a few.

A Few Points That Make Inbound Call Process an Effective Solution to Consolidate a Business

Always respond to customers' queries verbally through telephone instead of sending voice mail or texting messages

Answer a call as soon as the telephone rings

Always be courteous and helpful especially when you are dealing with a new customer

Share elaborately the profile of your company and the USP of the products, services or solutions it offered in order to enable a customer to get aware of everything prior to making the purchase decision

The key is to understand what your prospective customers want and you eventually share information in compliance with their requirements.

One of the key reasons why BPO services in India are a successful business model is that the clients usually benefit from productivity improvements, reduced headcounts, enhanced ROI and above all reduced end-customer complaints.

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