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Go4customer Blog

Transforming Inbound Call Centers To Marketing Centers


Inbound call centers exclusively handle multiple calls from the customers, and promptly answer and solve their queries. BPOs provide outbound and inbound services to their clients for efficiently and effectively retaining the customers. An inbound call center acts as a lynchpin between an organization and its end-users; and customer satisfaction is the primary benchmark for measuring the quality of services delivered.

Various Services Offered by an Inbound Call Center

Appointment Answering: Many companies are partnering with BPOs for fixing their appointments with the clients. This not only save their time, but also cuts-down their manpower costs.

Post Sales Services: This is a critical support offered to the users facing any difficulty, after product or services are sold to them. The call center operators promptly handle and solve these queries and ensure repeated sales for the companys product.

Interview scheduling Services: Many organizations avail call center services for scheduling interviews. This saves their time and they are accordingly able to manage their interview schedules as decided by the service provider.

Seminar Registrations: Services such as venue, registration date, money and time, are outsourced to the call centers to help callers with the updated information and making due registrations.

Why Inbound Centers act as Marketing Centers for the Companies?

With rapidly changing dynamics of the business environment, many companies are increasingly paying attention to client interactions. This involves delivering relevant details to the users by using channels like e-mails and telephones. Companies can strengthen their relationship with the existing customers as well as acquire new consumers by providing unmatched service support. Also, offshoring back office operations reduce overhead costs for the businesses.

India is one of the fastest growing outsourcing destinations. The country provides best supporting platform for the companies looking to outsource customer support. The service helps organizations in strategically increasing their revenues by improving customers experience with the brand, establishing better relations with them, and increasing brand visibility through product promotion.

In a nutshell, providing unparalleled customer support is emerging as the new marketing support business for the established BPOs. Also, by offshoring this service, companies can not only focus on their core competencies, but also improve their brand visibility in the market.

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