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Go4customer Blog

The Comprehensive Guide to Startup Marketing

Posted by Vaishnavi Verma

Startups have always been a point of fascination among youth and business enthusiasts.

But have you ever wondered what it takes to run a Startup maybe- idea, budget and more specifically a marketing strategy open known as startup marketing.

Startup marketing usually involves the marketing practices that can bring up the business idea on the direct table of customers.

The more customer engagement is there, more will be the chances of success rate…

If you are  one of them who are planning to launch the startup with the bang, all you need is a strategy that can help you in planting the roots software idea with different marketing strategies.

In this article, we will know about how startup marketing can accelerate business, it’s strategies, types and much more…

Let’s dive in!

How to Initiate a Startup Marketing Plan?

A successful startup is a dream of many companies who have just put their legs to try their luck in the go.

So before you start heading towards any XYZ plan be clear about what you exactly want and what is the way you going to follow for the same.

According to market expert start of marketing usually include the combination of various channels such as content marketing, online PR, social media and other digital marketing attempts.

Therefore it is prominent to design a Startup marketing strategy in order to gleam in the business world in minimum possible time utilising all the resources that you have in a niche.

What is the Need of Startup Marketing Strategies?

With the advent of Technology, to stand out all of the odds is tough, so is holding power and successful startup in the main ground.

If you are a one who is willing to start his new adventure with a startup company and believe that you just need the idea and handsome budget, then my friend you might be on the wrong run.

In order to stand out of all such odds, it is mandatory to have a strong and firm marketing strategy to support your business ideas in today’s business world.

Most of the startup companies do hire a marketing agency or if tight on budget then follow the plans advocated by the marketing experts.

The various number of reliable platform platforms like Ubersuggest, Moz and some other brands can help you in gathering insights of your business website or keyword search as per your business type if you have digital marketing in your business niche.

Therefore, to stand maiden in the line, you need to follow the strategies of startup marketing.

The more planned strategy it will be, the more chances of success in startup.

5 Startup Marketing Strategies You Need to Follow for Successful Business:

Every business does require the strategy, planning as well as the budget cycle to regulate the business model in an approachable way.

Therefore, if you are one planning to head with the startup you should consider the following mention strategies and plans for successful endeavour:

Start up Marketing Strategy.

Lay the Foundation in Defined Manner:

Before we move on any sort of dedicated strategies, that are essential, startups should plan the foundation of the business statics in a defined manner.

First of all, new startup owners should be confident about the market type he is choosing as the marketing type and style can't be altered after stepping in shoes.

Once you have build up a strong foundation, be prepared for next steps swinging around the practices of digital marketing to boost the practice for enhancing the engagement rate.

Also, define the level you want your startup to reach in upcoming years as well as the benefits and strategic model that could provide the experience of satisfaction to your customer and employees, as well.

Let’s say you are owning a company the deals with digital marketing practices.

So, for your marketing company, all you need is a high engagement rate and medium to attract the customer to your business as well as your clients.

The targets can be small to big, considering future circumstances. It can range from a few numbers of shares to millions of likes.

Therefore, it is crucial as well as prominent that you must actively follow the startup marketing strategy for running a successful business.

Regulate Social Media Marketing and Email Marketing for Tracing Suitable Customers:

According to statics of Lyfe Marketing, digital marketing holds an important place when you are figuring out the ways to top the charts in the customer’s list by collecting the revenue of 57 million dollars as in comparison to other practices like broadcast, TV, magazine, newspaper, radio and another alternative for marketing purpose.

When moving with the plans of social media marketing and email marketing, consult with the experts about the timing to post and ways to engage with customers, holding up of contest and many more…

Also, set up a team, pro in handling the social media accounts known to the latest trends of hashtags, AR filters and tagging the individual and brand.

According to famous digital marketer Neil Patel, the perfect time to post on Facebook is at noon with the frequency of posting at 0.5 posts per day. At Twitter, the best time of 5:00 p.m. is considered as best to retweet a tweet followed by the frequency of posting from 1 to 4 tweets per day.

It is advisable to target customer with their actual required demands by using an apt keyword for polishing the social media marketing strategy.

Bring Customer Service in Regular Practice:

Maintaining standard in customer service bolsters in getting recognised amid the user’s friends and families.

According to Dreamglow, it is found that 71% of the customers who had a positive outlook on your services and brands will preach your name through Electronic Word of Mouth (EWoM).

Customer Service Going Social

Therefore, if you are planning to explore your business opportunities of the startup, you should start focusing on building a good reputation among the customers rather than bushing around.

Also, turn your Facebook, Instagram and Twitter page as your weapons for handling customer service.

In the age of digitalization, online reputation management holds an important place in running a successful business.

Addressing the customer’s issues on such platforms can help you in bringing 20% - 40% more money than companies, who are not practising for the step of bringing customer support service in regular practice.

Make Your SEO Game Strong:

Search Engine Optimisation often called as SEO is known to improve the ranking of a website and required webpage in Search Engine Result Page (SERP).

Startups are meant to have a strong game with the latest technologies and trends going on in the business world to attract most of the customers.

SEO is the latest practice of digital marketing asks for the involvement of startup companies to uphold and prioritise the strategy in favour of one.

Strong SEO game can help you in building long-term strategy along with offering steps to organic traffic generator, that can help you in reaching the first page of a SERP when the keywords related to your business is being searched by the customers.

Let’s say you just made a simple search by the term 'Startup Marketing', the results you can expect is unbelievable. The available results for the search term start of marketing are around 33,30,00,000.

That’s huge in number…right?

Startup Marketing Search Results

Analysing such numbers, you can expect that your startup may face the tough competition in the market.

In order to break the shield for making yourself the choice of customer’s requirement, all you need is to stay on the chart of the search engine result page by making your SEO game strong.

Create Appealing Content:

Apart from your startup Idea and product, the way how you reach the customer and making a website look worthy is as important.

The great content requires, the great brainstorming sessions!

Therefore, in order to hit the right chords of the customer, start building the content customer wants to see.

It could be either in the form of posting stories with interactive filters, live tutorials.

Also, you can use the magazines, newsletters, eBooks, if your business call for such things and efforts.

Content creation also deals with sharing the backlinks with the reputed website having wonderful DA.

Such practices can be conducted by guest blogging and business blogging.

On the obvious note, sharing content on different websites bolsters in attracting their customers as well to your webpage resulting in grabbing the attention of customers followed by excellent revenue generation.

Creating ideal content for your website can help in capturing quality leads which may be converted later into potential customers.

In Conclusion:

If you are a one planning to launch the startup, make sure that you follow all the startup marketing strategies to rule out the business world, as planning and reviewing is the only key for a successful business.

Startup marketing is one of the best marketing techniques that give wings to the company for grabbing the attention of the customer on the ground level as well as on the social media platform level.

So, plan your startup marketing strategy in such a way to create an emotional bond with your business core competencies direct to the heart of customer looking for the services alike you.

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