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Go4customer Blog

How Does Cloud Contact Center Gain Popularity Over Traditional Contact Center?

Posted by Akash Jaiswal
Cloud Contact Center

At this age, the cloud contact center become more popular globally. Why? This is because it aids businesses to manage customer support via various platforms which include phone, emails, text, and social media. Moreover, the cloud contact center provides advanced functionalities that go beyond inbound as well as outbound calls.

These days, technologies are becoming advanced. And simultaneously, customer demands are also changing dramatically. Therefore, they expect more from the customer representatives. As a result, organizations are shifting from traditional call centers to cloud contact centers. So that they can fulfill and exceed the customer requirements.

Companies can leverage cost-effectiveness, flexibility, and convenience. A cloud contact center offers more support channels to the organizations so that they can be at the top of every customer request as well as optimize productivity from agents.

Well, in today’s blog we come up with how cloud contact centers beat the traditional call center, how it works, and many more. But before all of these things, let me introduce you to what a cloud contact center is exactly? So, let’s come to the points directly.

What Do You Understand by the Cloud Contact Center?

A cloud contact center is an enterprise's central point of contact. And, it is hosted on an Internet server and manages all inbound and outbound customer communications. Therefore, the interactions via voice, email, social media, and the web can be accessed from virtually any location with cloud contact centers.

It is critical to modernize the contact center as customers increasingly use digital channels to communicate with businesses. Additionally, your company can deliver cutting-edge capabilities that transform your legacy contact center into a modernized contact center. Additionally, the cloud contact center can be deployed in minutes and requires no upfront capital investment.

How Does Cloud Contact Center Work?

In inbound and outbound, a cloud contact center provides voice, text, social media, and video communications over a high-speed internet connection. Besides, the technical setup, equipment, and server maintenance are all handled by contact center providers.

In the cloud, there is no need to buy, install, or maintain any telecom hardware like a traditional contact center. Instead, phone calls are made using Voice over Internet Protocol (VoIP) technology.

Once you connect the cloud contact center software to your other channels, such as social media or email, it takes care of everything. Also, each interaction is associated with an account and assigned to the appropriate agent to avoid conflicts. The data is then synced with your CRM software in the background, ensuring that everyone is on the same page.

You only need to provide your team with workstations, headsets, and an internet connection because a contact center operates entirely over the internet. Therefore, agents can receive phone calls, emails, and chat messages once they log in. As a result, your brand consistently communicates with customers across multiple channels.

What Does the Term "Cloud Infrastructure Management" Mean?

Cloud infrastructure management refers to the methods and techniques that are necessary to allocate and distribute crucial resources when and where they are needed. For instance, the UI, or dashboard acts as a control panel for designing, configuring, and maintaining cloud infrastructure. Cloud infrastructure management is advantageous when it comes to offering cloud services to:

  • Internal users who use cloud resources, such as developers or anybody else.
  • External users include customers and business partners.

What is the Significance of Cloud Infrastructure Management Services?

Cloud infrastructure management is necessary to fully grasp the enormous potential of cloud computing in general. The cloud provides enterprises with more flexibility and scalability for their apps and infrastructure while saving costs when properly managed and optimized. Because enterprises and end-users use virtual resources via the cloud—and may even pay for them on a per-use basis—they save money on the costs of procuring and maintaining the physical infrastructure that these virtual resources represent.

On the other side, cloud computing costs can quickly escalate without sufficient visibility, monitoring, and management. Even if they just need it for a few hours of work, a developer might leave a cloud development environment up and running 24/7. In a popular pay-as-you-go option, you pay as you go.

Cloud infrastructure management is becoming increasingly important as cloud strategies evolve into multi-cloud and hybrid cloud architectures. In these more distributed infrastructure models, enterprises must assign and manage resources. And these infrastructure models and enterprises have come from a variety of settings. The Cloud Infrastructure Administration Interface (CIMI), an open standard API, can help speed up this management by using a mechanism called Representational State Transfer (REST).

What Does Cloud Infrastructure Management Entail?

Cloud infrastructure management is a discipline that enables efficient cloud use via the use of technology instruments. It enables businesses to create, configure, scale, and decommission cloud infrastructure as needed.

For cloud environments, cloud infrastructure management is akin to a command and control center or central nervous system. Cloud infrastructure management allows maximum operational flexibility and agility while assuring cost savings by providing the tools needed to safely manage pooled resources.

Finally, cloud infrastructure management is what allows multi-cloud and hybrid cloud designs to be both feasible and long-term. These scattered infrastructure models produce operational complexity that is tough to handle manually if they don't have it. With good cloud infrastructure management, even small teams may provide web-scale services.

How Does Cloud Contact Center Beat Traditional Contact Center?

Cloud-based solutions enable agents to communicate with consumers through any medium—phone, email, chat, or social media. Also, record all discussions for future reference by bringing together the numerous traditional and digital communications channels under one roof.

Well, here we mention the key benefits of cloud contact centers over traditional call centers. Some of them are the following. So, let’s have a look at them!

1. Cloud-Based IVR Software:

A solid cloud solution incorporates advanced call-routing, helped by auto-attendants and interactive voice responses (IVR), to ensure that customer calls are quickly routed to a knowledgeable agent in the relevant department. In addition, most operators integrate workforce management tools like high-end dashboards, rich data insights, and advanced analytics to help supervisors oversee their agents' performance, resulting in increased productivity and outstanding customer service.

2. No Cost for Hardware:

The deployment and configuration of a cloud-based contact center solution in a corporate setting. And, they also are quick and painless since it does not involve the installation of any hardware. Additionally, it provides agents with access to all of the advanced technology required to conduct omnichannel communications. Also, enable them to provide highly personalized, 360-degree customer help regardless of geographic location or timezone. Migrating to a cloud contact center may enable companies in any industry to scale up or down in the future to meet their business objectives or aims.

3. Integrations:

Hosted solutions emphasize complete, one-click integrations with current business software systems such as CRM, call script generators, and so on, in addition to enhanced UX and UI by design. This improves the C-capacity suite's ability to efficiently monitor all corporate communication channels and make wiser, data-driven decisions, resulting in a better agent experience, reduced data redundancy, and more productivity.

4. Encourages Workplace Flexibility:

For cloud contact centers, all that is necessary is a stable internet connection. As a result, your agents may work on any device, even laptops, as long as their network is stable.

Your agents will also save time by not having to travel to the office only to utilize their work devices. They may start working straight immediately, increasing uptime.

Furthermore, flexible employment allows agents to work in locations that are most conducive to their productivity. This increases agent productivity and, as a result, customer satisfaction.

Best Practices to Implement and Manage Cloud Contact Center

At this age, more organizations are aiming to shift their contact centers to the cloud. Whereas the customer is king and offering a positive customer experience is a need for success. Well, here we discuss some of the industry best practices that organizations should bear in mind while adopting the cloud, with a number of cloud contact center solutions on the market that give complex technological and organizational capabilities.

Following these best practices in your contact centers may assist to build your brand and deliver better customer service. As a result, it provides greater performance and profitability for your company. So, let’s come to the points directly.

1. Encourage Effective Organizational Collaboration:

In order to increase service quality in a cloud contact center, it is necessary to develop seamless communication and coordination among agents, managers, supervisors, and IT specialists.

By employing collaboration features like as instant messaging and presence information, agents may silently seek real-time assistance from managers and subject matter experts.

During live calls, this also allows supervisors to do silent monitoring or whisper coaching. Internal collaboration that is streamlined improves the business's KPIs and serves as a significant differentiator in the fight for success.

2. Train the Agents More Efficiently:

Although effective agent training is a visible touchpoint in almost every contact center. Besides, refining the training process and standards may go a long way toward increasing agents' ability to function at a higher level.

Moreover, frequent coaching sessions and the adoption of contemporary technology like speech analytics are crucial for enhancing the overall performance of your contact center.

Additionally, businesses can leverage best practices developed by their top performers as a reference to help to fail agents increase their performance.

3. Use of Click-to-Call Connection:

Click-to-call is another best practice that cloud telephony providers should employ to make customer assistance simple and pleasant.

Customers may call customer service straight from the company's website or app by pressing a button, sending a photo, texting, or requesting a call back from a customer service representative.

With the easy touch of a button, the click-to-call function relieves customers of the stress of waiting on hold and delivers more personalized service. As a result, it provides higher sales closing and faster resolution of support issues.

4. Implement Consistent Solutions Across the Organization:

Increasing the percentage of first-call resolution in contact centers requires deploying a unified solution throughout your whole organization's multiple locations or business chains.

It reduces obstructions to efficient communication by relieving agents' pain in routing calls to the proper portions.

Agents may deliver seamless dialogues across several channels with the help of trustworthy and sophisticated CRM software. Whereas this software combines all essential data and the customer's purchase history, resulting in greater contact center efficiency.

Bottom Line:

At this age, the cloud contact center is booming worldwide and also it beat the traditional contact center. Why? This is because it delivers better customer service at an affordable cost. Additionally, in comparison to the traditional contact center which requires lots of investment, resources, hardware to install, and many more, the cloud contact center requires just an internet connection with bandwidth.

By empowering the cloud in your organization, you can offer various channels to your customer to connect with you at their convenience. Furthermore, a cloud contact center provides various leverage that helps your organization to be at the top in this competitive market. Along with the cloud, cloud management infrastructure services are equally needed. This is because it allocates the resources when it is required. 


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