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Hiring a Third-Party Lead Generation Service for Sales Expansion

Posted by Sunny Morgan
Hiring a Third-Party Lead Generation Service for Sales Expansion

Just call center outsourcing companies, we have outsourcing companies that also help us in elevating our marketing performance. You only need to track a suitable business process service that offers lead generation service for the companies. There are 3 tactics we need to establish with our customers - conversion, sustenance, and retention. Call center outsourcing companies will help you to sustain your customer base.

Call center outsourcing companies may also contribute to the process of customer retention too. However, if you wish to add more numbers to your customer base, you need a good marketing strategy. You either do all the marketing maneuvers by yourself, or you can entrust a business process service that is reliable enough to fulfill your marketing needs. An outsourcing company that can help you with lead generation first.

  • Before we go further into the technicalities of lead generation, we must understand the purpose of the lead generation process. Basically, it involves nurturing the interest of prospective customers and clients in buying our products or services. It also involves converting them into buyers.
  • Making someone buy your product or service is not an easy ball game. If you think your in-house team can handle it and do a better job than most companies in the market, you are welcome to do it yourself. However, if you have the slightest doubt about lead generation and sales conversion, It is best you leave things to the experts.
  • Generally, companies trying to foray into the lead generation process are confused in the beginning. It is because they are not able to come to a firm conclusion about whether they should do it themselves or put their faith in the hands of a third-party business process service. There is a lot of self-analysis required in the beginning.
  • Call center outsourcing companies are pretty straightforward and simple in nature because all it takes is skills and tools to perform the call center obligations. If you have enough tools and talents at your disposal, you can start a call center yourself.
  • However, when it comes to marketing, you need to be creative and adaptable to new norms and trends in the market. A company that keeps itself abreast of the latest tools, trends, and techniques can only survive better in the line of marketing. You will never be able to gauge someone’s creativity unless their actions have actually, substantially given tangible results for your company.
  • Such is the dilemma with hiring a business process service that offers lead generation and marketing services altogether. You need to make sure your business grows and a business can only grow with its customer base. The size of the customer base is directly proportional to the business income.
  • You may have a couple of ideas to set forth a top-notch lead generation strategy, but it would require a team indeed. If you are thinking about constructing a team and training them, you might be walking on thin ice. It can take a remarkable amount of time to train your team to work on your idea.

Speaking about the cost, establishing an in-house team for lead generations will save you a lot of money. There is no doubt about that, but ask yourself one question, “Is it capable enough to handle it?”, “Do you have the right tools to analyze and draw insights from the strategies that you will implement?”, “Do you have a contingency plan if things do not pan out well?” We do not want to sound negative, but it is better to be safe than sorry.

When it comes to lead generation service, it does not just end there. You need a business process service that holds a good amount of experience in digital marketing altogether. It is because digital marketing by itself is an entirely separate department that establishes a holistic approach while bringing a company’s name on top of the competition. Before lead generation, you need to get recognized first and only a third-party company can do that.

Read More: An Overview of Lead Generation Services

Learning the Role of Outsourcing in Marketing and Lead Generation

Marketing and sales go hand in hand so, you must have first-hand experience in both fields if you already own a business. The fact is training your in-house team wouldn’t cost you a lot of capital and hiring a business process service for lead generation will cost you a big capital. Unlike call center outsourcing companies, it is not easy to track the benefits of a marketing agency promptly but with a lead generation service, you can.

In-House Lead Generation vs Outsourcing Lead Generation

It depends on how much handheld experience you have got in lead generation and how much you are invested in your in-house lead generation team. At first, you may find it lucrative but as you try to extend your functions, you will need to hire at least one expert who can help you in training your team and share insights on implementations. In time, you will probably end up getting stagnated performance.

Conversely, if you hire a third-party company that is ready to handle the entire lead-generation process, you will be able to allocate the existing team members to tasks that can supplement the ongoing lead-generation strategy. At some point, you will realize the profits gained from hiring a third-party lead generation service far outweigh the cost of hiring. So, contemplate the monetary aspects before making a decision.

Interesting Blog: Role of Appointment Setting Services in Lead Generation

Right Time to Outsource

If you have the right resources to handle the lead generation by yourself, then it is okay, but if you do not have enough resources, that is when you go looking for an outsourcing agency. First, you need to retrospect your own team and find out whether your team is capable enough to do an outstanding lead generation service.

In most cases, your existing team is not enough and it would require a great amount of money in training your team and acquiring the necessary tools to run the operations. Having the necessary talent, skillset, knowledge, and tools are imperative for running a successful marketing and lead generation process.

Take some time to analyze the existing resources and find out how best you can use them to get the maximum results. At the same time, consult with an outsourcing agency and find out how soon you will start getting traction and how much it is going to cost. Finally compare both aspects and decide what is best for your company.

Definitive Reasons for Outsourcing Lead Generation

First of all, you will need to look after your staffing resource. See if you have enough staffing that you can devote to lead generations. Then enumerate the lists of contacts that need cold calling and appointment setting. Finally, you must analyze the qualifying leads for yourself and then contemplate whether you will be able to convert them with a team of qualified professionals. All of these points need to be looked after very conscientiously.

Before foraying into the outsourcing venture you need to ensure that you will be able to get what you need with a little bit of help or assistance. The groundwork has to be done from your end. You must have a good conviction that what you deem as qualified leads must be able to get converted with a little bit of push. That is what qualified leads mean. Qualified leads are a sign that you are almost on the verge of making a successful sale.

Also Check: What are the Strategies for Lead Generation Services to Attract the Target Customers?

Last Contingency Plan

In case after a long hauling analogy of all aspects of lead generation, you are still not able to make a worthy conclusion, it is about time you start things from the beginning. You need to have some fundamental idea about lead generation and its associating aspects first. You should have had prior experience doing it yourself. Only then you will be able to know whether you would be needing it or not. If yes, then how much assistance would you need?

Nobody knows your customers better than yourself. You need to study the personas of your prospective customers first, then create a lead generation strategy and implement it. Then see how it works, and what are the things that worked out and didn’t work out. Once you get a good grasp of the concepts of lead generation, you will be ready to contemplate how much staffing, skillset, talent, and tools are required from the third-party company.

Read More: Lead Generation Services: Crazy Hacks for 100% Sales Conversion


On the whole, just like a call center outsourcing company, lead generation services are equally important for generating revenues for the company. So, business owners must adroitly work on generating leads. If you have enough reasons to hire a third-party lead-generating service, you must do it ASAP. There are a lot of benefits in hiring a lead generation service and there is a good return on investments too.

Lead generation services can save a whole lot of time in searching for prospective customers, identifying qualifying leads, setting-up appointments with qualified leads, analyzing the process performance, and almost everything related to sales expansion. Once you start generating good returns after hiring a business process service for lead generation, you can focus on integral business operations and streamlining them.

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