submit query

Please fill with your details

  • # #

Go4customer Blog

Why Third Party Verification is Crucial for Enhancing Customer Trust?

Posted by meghali gupta
Why Third-Party Verification is Crucial for Enhancing Customer Trust

With the evolution of digital platforms, cloud-based solutions, and online marketplaces in the last few years, the IT industry has seen exponential growth. As a result, the revolutionizing development in technology transforms the way terms of the functionality of organizations and engaging with their consumers.

With the transformation and growth in technology, customers become more careful about the products and services they use. Third-party verification is critical in this case for increasing client trust.

Let's dive in to understand what third-party verification is and why it's essential and useful in the enhancement of the trust of customers.

What is Third-Party Verification?

Many of us have come across third-party verification (TPV) when conducting online transactions. When you bank or pay for something online, it's usual practice for merchants to use an impartial third-party agency to check your information.

The bulk of us are already familiar with the fundamentals thanks to internet banking. But what exactly does a third party verification service imply for businesses? Aside from the obvious use of online payment systems, it also has a position in call centers and other sales environments.

Third-party verification techniques ensure that only genuine consumers call a phone answering service. The verification service additionally confirms your identity and your authorization for the present transaction or purchase.

These safeguards are intended to confirm your account ownership and authorization for the transaction.

How Does Third-Party Verification Help My Company?

When considering how to increase your website ratings, you seldom consider the importance of third-party verification. It's a priceless tool that can drastically boost your ratings.

How? When a corporation confirms that the customers on the phone actually want to acquire a service or change their plan, it reduces call time. Fewer scam calls will reach the main team, freeing them up to focus on additional sales.

Customers will not have to wait as long on hold for a representative. The third-party business will swiftly weed out any unwanted calls, allowing your clients to speak with you more quickly. As a consequence, you have a reputation for providing prompt client service.

Finally, employing third-party verification methods provides some safety by screening out possible fraudsters. Many unsavory persons may try their luck using someone else's account details or credit card to make purchases. Many such individuals will not get through if you have a trustworthy confirmation mechanism in place, protecting real clients.

Why is Third-Party Verification Important?

Third-party verification is crucial since it offers an independent and objective assessment of a company's practices, goods, or services. An unbiased third party with no stake in the evaluation's conclusion, such as an auditor, certification body, or other trained assessor, typically conducts this verification.

Third-party verification is useful for various reasons:

  • Credibility: Third-party verification lends credibility to a company's product or service claims. It indicates that the claims have been evaluated independently and can be believed.
  • Compliance: Companies can use third-party verification to verify compliance with industry standards, legislation, or other obligations.
  • Risk management: In identifying possible hazards and mitigating them, third-party verification can assist businesses. This might involve finding gaps in opportunities for improvement, procedures, and possible dangers.
  • Marketing advantage: Third-party verification may provide businesses a marketing edge by allowing them to separate themselves from their competition. It can also help businesses appeal to clients searching for independently verified products or services.

How can third-party verification build trust with customers?

Technology is the industry that has the highest level of trust. But in recent years this confidence has been fastly due to problems with AI, internet security, and social media. When such businesses suffer, even if your company isn't linked to social media, you're still likely to lose clients' trust since consumers tend to lump all digital companies—regardless of their individual products—together. In fact, if you don't actively work to earn your clients' confidence, you'll almost surely lose out on precisely that.

But there's still the issue: How can tech leaders foster trust, particularly in light of the numerous risks facing the entire sector? You can do a few actions right now to have a significant impact.

Protect Your Customer’s Data

If you’re from the computer industry, there's a strong chance that you are collecting consumer information in some way, even if it's only login details. No matter how much or how little data you collect, you have a liability to keep it secure. Ensure that you take the required security precautions you have executed and established are conveyed to your consumers.

When it comes to this, think creatively. Go above and above to secure that info. A firewall or a private network is accessible to anybody. Prioritizing security measures like multi-factor authentication and encryption can help to stop breaches and safeguard all of your data, not just the data of your customers. Data is kept private while in transit thanks to encryption, and MFA can provide another level of protection throughout the login process. Better yet, let your clients control their own data management and, if necessary, data deletion. Customers are more inclined to trust you since you are providing them reasons to do so when they see you taking precautions to keep them secure.

Reject The Idea That Tech Is 'Neutral'

Although technology has never been neutral, tech leaders frequently attempt to cover their tracks by posing as neutral. The user of today is highly intelligent, and they instantly see right through this lie. You simply cannot be impartial if your product has the potential to cause harm to people or communities. Building trust with your clients requires working deliberately towards safety and adopting a public stand in that respect since it demonstrates your sincerity and your acceptance of responsibility for the tools you create.

Get Audited

To produce a better product and can greatly rise client confidence third-party audits are really helpful. These audits offer a frank evaluation of your data security and privacy procedures. This can help you produce better work, identify any errors, and reassure clients that you treat their privacy seriously. Customer trust will increase whether you do security audits, penetration tests, or other sorts of testing to confirm that the business' security safeguards are in place and functioning properly.

Build Layers Of Communication

Keeping clients updated is another crucial component in developing trust with them. This entails responding quickly to consumer questions and concerns and communicating any emerging problems in a clear and timely manner. This can lessen the harm brought on by a security event or data breach and show customers that the organization takes its data seriously. Your clients will learn that you care about them when they get communication from you regularly, rapidly, and effectively. That is what trust is fundamentally about.

Proactive Transparency

Transparency is one of the most crucial methods for a digital firm to win over customers. This entails being transparent about the organization's security and privacy rules as well as any data gathering or sharing practices. Customers should have no trouble understanding what information is being gathered, how it is utilized, and with whom it is shared.

More importantly, be open and honest about security incidents or data breaches. This could sound contradictory considering that no one wants to confess to making errors. But you really need to own that error if you want to move forward with your customers in a trustworthy manner. Make sure you explain what happened as soon as possible and in detail, then describe the measures you've made to address the issue and avoid similar incidents from occurring in the future.

Build Trust with Your Team

Your first and greatest testimonial to your ethics come from your staff. They will reciprocate your honesty, respect, and positive attitude if you show it to them. If you treat them differently, they will too. Customers also understand instinctively that you would likely treat them poorly if you don't treat your personnel well. Create a team that feels empowered, and you'll have a group of evangelists who will convince others that you are deserving of their trust.

Any business must prioritize customer trust, but in the tech industry, this is more important than ever. The confidence of our clients is susceptible to decline the more privacy and security threats increase. Stop it from happening. Handle openness, inform your clients, and protect their information keep security measures in place. Customers will continue to use your business if you can earn their trust by demonstrating to them that you are dedicated to safeguarding their data and privacy over the long term.

Unforeseen Benefits of TPV

Improved Internal Processes

While using third-party verification, you probably aren't anticipating other improvements in addition to those for your call staff. However, a third-party verifier can frequently highlight flaws in your system, giving you room to strengthen it.

To ensure that the objectives of the business are being met every firm needs a business flow plan. Your flow plan can be examined by a third-party verification group, which can then reveal which steps are weak.

Risk Analysis

The corporate sector is now seeing a lot of directional movement. Businesses are working to develop a culture that is risk-aware.

Your third-party verification service can develop a risk management strategy if you choose to go that route. You can control some risks—both internal and external—to enhance the health of your business.

When you collaborate with a team of verifiers, they may frequently let you know about any impending hazards to your system. Additionally, they frequently recognize opportunities for growth.

Improved Data Accuracy

Working with an outside validator has another unanticipated benefit—they may assist you increase the correctness of your data. The team has a more objective approach to crunching the figures since they analyze your data from an outside perspective.

A rise in data accuracy enables you to identify expansion chances you might have overlooked in the past. For instance, it's possible that your follow-up system is ineffective.

TPV as a Legal Necessity

Third-party verification is increasingly seen as a crucial legal step in many industrialized nations. Without verifying a caller's identity, telemarketing businesses are not permitted to lawfully offer their products.

Beyond that, TPV is a legal requirement for any business that accepts checks over the phone. Businesses lacking insufficient third-party verification may risk legal implications in the US, the UK, and a few other nations.

Everyone adheres closely to third-party verification because no one wants to be held accountable for a crime that another person may have committed.

Choosing a TPV Team for Your Business

There are a lot of independent verifiers available due to the rising demand for TPV services. How do you decide which business to pick? Let's examine several crucial standards in more detail.


It would be absurd to claim that price has no bearing on any aspect of a firm. However, choosing the first and cheapest option is probably going to land you in serious trouble. Instead, seek out a business that falls inside your budget but doesn't come across as being overly eager or inexpensive.


The value of reputation cannot be overstated; even how obvious it may seem. Please study the reviews of the team and the services they offer to learn more about their reputation in general. Avoid a firm if it has a reputation for subpar work, pointless delays, or staffing problems.

A reputable business will frequently cost more money. The secret is to choose the simply amazing team rather than the good (and hence the costliest) squad. By all means, choose the finest if you can afford it. However, if you have a limited budget, as do many businesses, pick a marginally less expensive but still top-notch team.


You must ask yourself a question before deciding on your independent verification party. What do you like to get from them?

Several companies offer a huge range of services. However, you don't actually need each of them. Make a list of the features your independent verifier must have, and only consider suppliers who offer those services.

Go for it if you have a chance to uncover a validator that provides more than just your necessary services and is within your price range. But resist letting the lengthy list of things you don't need divert your attention.


A crucial component of your search for a TPV supplier is accreditation. While operating without accreditation is not against the law, it does show that a company has not yet attained seniority.

Any business without accreditation is probably in its infancy and has limited experience. Numerous organizations have the ability to extend accreditation globally.

Before providing accreditation, the impartial review company will look into:

  • Is the verifier qualified to hold an accreditation?
  • Does the verifier adhere to the standards established by the unbiased reviewer?
  • Is the reviewer's procedure consistent with the verifier's process?

It is quite certain that a verifier is reliable if they are able to meet all of these criteria.

Accredited businesses will possess the following:

  • Regardless of location, a uniform procedure for all clients.
  • A promise to uphold the professional standards required by the review panel.
  • A strict privacy policy, positive workplace chemistry, and effective complaint resolution.
  • A promise that the verifier will face consequences.
  • Reassurance that quality would be continuously improved.

To Review

Combining all of the aforementioned factors will help you find the ideal workforce. However, a cheap business with a poor reputation is not what you want. Finally, the business must provide the services you need.

Third-Party Verification – the Conclusion

When we depend more on the internet and phone answering service to complete transactions it can be unsafe for security at times. We cannot be confident that the caller contrary to the queue is who they claim to be. We must take steps to protect our clients in light of the unprecedented levels of identity theft and cybercrime.

Third-party verification is the best option if you want to expand your business and provide the best service to your clients. Confirming if third-party verification is mandated by legislation in your area is also essential.

You may enhance your procedures and protect your customers by partnering with an impartial verifier. By eliminating pointless callers and saving your staff's valuable time, it could also aid in boosting your sales conversion rates.

We won't list them all again because there are so many advantages to having a third verification services team. But in this era of faceless sales, we implore you to seriously think about taking this crucial step.

Contact Us

Enter the details & we will contact you shortly!

  • #

An insight into Call Center Outsourcing

Global enterprises strive to attain service excellence so that they can stay ahead in a competitive...

BSNL Augmented Business Performances with Go4customer

Bharat Sanchar Nigam Limited (BSNL) started its operation and installed...

Getit infomedia optimized business performance with

GetIt Infomedia is a leading digital supermarket in India

Get the latest blog in your Inbox!

# #

Delivered by FeedBurner







Next-gen Call Center Outsourcing at your disposal

We make call center outsourcing a viable choice for businesses to achieve growth. We deliver best call center services by maintaining high training standards, integrating AI and data driven technology and offering 360° customer support. With us, you invest in customer relations built on trust and exceptional experience.