6 Desirable Features that Every Social Media App Will Possess in the Year 2020

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“Social media is addictive precisely because it gives us something which the real world lacks. It gives us immediacy, direction and value as an individual.”

David Amerland

It is about time for social media apps to get the respect it deserves from people. With time, we are seeing it becoming a vital cog of the internet era. Certain experts claim that it has taken over the internet by the storm. Every day we use popular social media platforms like WhatsApp, Facebook Snapchat or YouTube on our mobile or PC.

Some stats prove this fact. According to the Pew research centre, the use of social media amongst Americans has risen from 5% in the year 2005 to 69% in the year 2016. These numbers are startling. This phenomenon is deemed to continue for a very long time. In fact, we can expect fireworks in the making as far as social media apps are concerned in the year 2020. Businesses soon will find out social media apps are imperative to remain relevant in this competitive online business market.

Your business can gain an edge in this competitive environment is by creating a strategic social media app. If you are an aspiring app developer, the good news is that the craze for social media apps has just started. There is still a long way to go ahead.

So, how does one start creating a successful social media app especially when the new year is going to come with its own set of challenges? To get a better idea of that, you need to ask the following critical questions: What are the essential features that users will be looking for in the forthcoming year? What are the features that make big social media platforms such a huge hit amongst the online community? While the answers to these questions are not straightforward, there are certain basic features that mobile application development companies need to adopt while building their social media apps in the year 2020.

Effortless Connectivity

The ultimate objective of social media is to bring internet users together. Before social media got invented, the internet was one big planet that everyone navigated aloof. Of course, there was a need to change this, and so new ways were created to ensure convenience and swift connectivity between users. This endeavor can be successfully achieved through social media. It enables people to remain in contact with friends, family, and idols across the globe.

The year 2020 will be all about creating a social media app that will not only maintain but even upscale the effortless connectivity. Here, you will need your app to have seamless navigation features that would ensure easy signup, logging in, and socializing. Next year, lots of social media apps will be developed in such a way that there is little effort needed from the users to connect. Hence, your app will have to up the ante to attract the fanbase.

Creating Customized Profiles that Stand Out

One thing that has changed drastically in social media is the prowess of users to create customized profiles that make it stand out. There was a time when chatrooms were employed by the users to create avatars in their display images. Back to the present, social media apps are all about using your image on the platform.

Users today are smart enough to upload images or videos of their personal lives which showcases the places they travel, things they ate, and the person they are with. Of course, the current trend is live videos, Facebook live, Instagram live, Snapchat, and Twitter Periscope enables users to provide live updates of the things that they are doing. So, it is safe to assume that the more ability users are given to customize their social media pages, the happier they are.

In the near future, we will see social media apps providing the options to add filters, special fonts or other breakthrough effects to your app that will assist them in creating exclusive and exciting profiles.

The Capability to Expand User Following

Instagram is one of the best examples of getting access to millions of people across the globe. As a result, in the year 2020, you will see more and more people trying to create a platform that can gather thousands of fans in a quick span of time compared to other social media apps.

It would become necessary for mobile app development companies to take a cue or two from Instagram and ensure that they can develop a social media app that is easier for people to follow. This will not only increase the social image of the app but also encourage users to post content which keeps the app relevant.

Effortless Integration with Other Social Media Platforms

In the near future, if you wish to make any social media app popular, you will have to integrate it with other social media apps like Facebook, Twitter, and LinkedIn. With the help of the outbound sharing feature, your social media app will not only get popular but also increase the number of organic users, which would encourage people to adopt it. On top of this, users wish to directly invite their friends through personal messaging channels like Email, WhatsApp, SMS, Facebook, and more.

Make the Social Media Apps more Secured by Undertaking Privacy Measures

In the year 2020, a lot of interaction would take place through social media. Hence, it is incredibly critical to have a proper privacy and security measure so that the lines are never crossed. There will be times when people can end up losing their personal information to users that have ulterior motives. This makes it all the more important for companies to have an advanced level of privacy and security to gain the trust of the users. Remember, any breach that occurs in this will harm the overall reputation of the social media app. This is especially true during the embryonic stages. Therefore, it will become crucial for companies to employ the best methods for maintaining security.

Do Not Forget to Integrate Notification and News Feed

A successful social media app in the future would have the ability to compress all the user’s activities into one singular view. It should lead to the effortless discovery of other user content and should be powerful enough for retention. On top of this, it should also have a news feed like videos, photos, and articles that assists in building interaction and discovery between users.

Also, do not forget to update the app, which would automatically fix the bugs and provide advanced features that will keep users interested in the social media app for a longer time. It should also ensure that users get the scope to leave comments and suggestions, post feedback and reviews, update their status, share different forms of content, and like or dislike the content.

Tags: social media marketing