The future of marketing depends on emerging technologies and trends. Keeping pace with the latest trends keeps any business in the long run. We are almost at the end of 2019. Don't wallow in the old methods of optimization, link buildings, etc. in the coming year. Its time to move to the digital marketing trends for 2020. You are not the only one in the race of business. More businesses are going to join the race. It will be tough to stand firm in that huge competition. So, use the power of these new trends for staying on top of the game.
1. Artificial Intelligence (AI)
The surprising benefit of AI is that it can identify the latest digital marketing trends based on its capability of analyzing the real-time data. Incorporating AI for any business improves the UX and helps in understanding the audience better. AI’s data-driven analysis help in targeting the right customers at the right time. Marketers can gain bountiful benefits with this technology. To name just a few:
- AI technology provides real-time data and updates
- It helps in the automation of ads and e-mail generation
- It reduces the time taken for lead generation
- Rankbrain uses AI to understand the user queries and retrieve the information from the servers and displays the related content to the users
- Most of the popular companies such as Forbes and Netflix have already adopted it and AI has yielded benefits.
E.g. AI-powered Chatbot
Fuel your efforts by incorporating chatbots in your digital marketing strategies, the new age messaging platform which saves time by interacting with customers to help them on behalf of businesses. It is going to replace 80% of customer service by 2020.
However, what is its benefit to marketing?
- This chatbot collects the data (basic contacts information) of the customers without human intervention. It analyzes in-depth about the customers by tracking their micro-moments.
- It provides business insights through real-time data analysis of analytics.
- It helps in scheduling client meetings on behalf of marketers.
- Answering FAQs every time. Marketers might feel how irritating it would be. However, implementing the chatbots in this area helps in saving time and energy.
- Sales conversations can be done hassle-free.
2. SEO A/B split testing
The intention behind this is finding out the promising area that increases the traffic. Unlike Conversion Rate Optimization in which marketers create duplicate pages with the same content, do experiments on SEO components such as meta titles, descriptions, URLs, images, etc. by splitting them into two categories (control version and variant version) so that you can identify the method which improves the ranking. Because it will be unknown until and unless you test them. The control version will have the original content and the variance version will have the altered content for the original. You should measure the performance of each version so that you could invest on the better practice. It saves both time and money.
3. UGC Marketing
As 2020 is approaching, the User Generated Content (UGC) rocks even more (becomes more important, to put it simply) because it makes the business more authentic. Instagram is the perfect pitch for the UGC. The users can create their own content (video, image, photo) related to your business and post it on the site, social media, or YouTube. It is the best tool to make millennials excited and willing to participate. It increases the popularity for both of you. It gives a high engagement rate and more conversions which are the ultimate aim of any digital marketer.
Besides, including the user-generated content in ads adds fuel to the marketing strategy which appeals to the users because people are bored of seeing intrusive ads.
4. Social messaging apps:
Social messaging apps is also one of the most preferred platforms in the latest digital marketing trends. It is the best way that provides transparent communication with your customers. Many business operations are done through these messaging applications. It is going to gain greater significance in 2020 with its ability in making instant and quick user registrations and boosting sales.
The two-way communication of this application gathers new customers and helps marketers in raising the audience margin.
Along with incorporating social media messaging platforms such as Facebook and WhatsApp, businesses can integrate chat platforms such as Troop Messenger.
Tie-up with digital marketing companies that are adept at the best utilization of the messaging platforms in driving more profits for a business.
5. Social commerce
Social commerce is the method of selling products on third-party platforms through social media platforms. All online store activities and transactions can be done via social networks because these platforms influence the buying decisions of 75% of the people. Instagram is the best platform to showcase your products with CTAs which will lead to more sales.
6. Augmented Reality (AR) and Virtual Reality (VR)
Incorporating the AR in digital marketing strategies for any e-commerce business will enhance the UX and influence the buying decisions of customers. Unlike static content promotion, marketers can use AR in the images so that it can give immersive 3D experience to the customers. The AR campaigns help in increasing brand awareness and more engagement. Also, they yield more sales and high ROI, especially to online stores.
Catching people's attention is the key driver that makes the marketers’ efforts useful. Don’t be left behind. Customers should not be bored with businesses' outdated and annoying marketing methods. Adopt these digital marketing trends for 2020 to transform your business and break the bonds in the digital industry to stand tall. Follow up with our Digital marketing agency for more details on the updated trends.