Are you looking for the most popular and latest digital marketing tools? You are at the right place. Digital marketing can just help you make the right strategy, but using the right technology can definitely help zoom past your competitors.
Some of the digital marketing tools are basic like web forms, email marketing, and CRM. But some tools are more specialized like design tools and keyword ranking trackers.
But here are the following digital marketing tools that can take your strategy to a whole new level and every marketer should use in 2020 –
- HubSpot Marketing
Price – Free Marketing Tools Available, Paid plans start at $50 to $3200
HubSpot offers a lot of amazing tools to grow your business, despite your stage. It offers a lot of free tools to get started. You can use popup forms, web forms, and live chat for lead generation. You can use free CRM and email marketing campaigns for free.
Later on, you can jump to paid tiers when things get very sophisticated and you need some serious digital marketing automation. HubSpot is an all-inclusive solution from managing your social media campaigns and content to tracking emails and generating leads. In the end, you can generate leads, grow traffic, and use ROI for inbound marketing.
Price – Lite pack starting at $7 for 7 days, then from $99 to $999
Ahrefs is a complete SEO tool to boost online traffic. They have a collection of a whopping 150 million keywords from the US alone, and even more from the other 150 countries. Ahrefs is the best choice for competitive analysis and you can easily check out who is going to link to your rivals, their top pages and even more. You can also check out content rankings and know the key weaknesses of content areas with the Content Gap tool.
You can check out what pages are getting maximum traffic using Top Pages tool and traffic to competitors’ sites. It is one of the best SEO tools which offers all the features you can use on a daily basis.
Price- You can add a free Yoast plugin to your WordPress website. But it also includes premium plans as per the number of sites required for monitoring.
This plugin is very popular with both Classic and Gutenberg editor in WordPress. It is a great tool to boost content on search engines. Yoast focuses keywords to rank, helps you choose the best content, individual URLs, and internal links. It also evaluates the readability of the page and gives a score for Flesch Reading Ease. It also reflects Google’s algorithm in every two weeks to keep you ahead with your SEO.
- Canva for Business
Price – Plans starting for free, starting at $12.95 monthly for teams, and custom prices for enterprises
Canva is a drag-and-drop design platform to create images with custom icons, pictures, shapes, and fonts available in its catalog. You can design your own presentations, logos, images, and graphs which are aesthetically pleasing as per your team’s requirements. In addition, you don’t even need a dedicated design as Canva enables you to create the same vision you want with its huge image library.
- Google AdWords
Price – works on Pay Per Click medium
It is one of the most popular and sought-after ways to advertise your business on search results pages. You can make payment either on a pay-per-call or pay-per-click model. It also hosts Google Keyword Planner to research the keywords you need in your content or ad. It also helps you to plan your budget on how much you can spend. In the end, you can funnel more prospects.
It also displays your services or products on Google search results for specific keywords or queries. For example, someone is looking for the “best restaurant in Brooklyn”. You can bid on the specific keywords which can show your page to help capture visitors.
- Google Analytics
Google Analytics has come out to be a holy grail of digital marketing. As a digital marketer, it is not easy for you to operate without having some expertise in Google Analytics. Basically, you can see who is visiting your website, from where, and what pages they are choosing more with Google Analytics. In addition, you can also set your goals to keep track of conversions, track events, and build an ecommerce setup to engage more users.
Price – Starting for free and ranging to $199
It is a social media advertising and email marketing tool that can orchestrate and automate your current marketing campaigns. You can easily keep track of the traffic from your campaigns. There are also several integrations with SaaS companies. For email drips, it is a very powerful tool. In the end, it is a nice option to drive engagement.
There is no lack of digital marketing tools to deal with your marketing issues on a regular basis. It’s up to your needs and preferences when it comes to choosing the tool which is best for your specific goals and company structure.