Social networks became a fundamental part of people's lives and daily routines. Some are so addicted to networks that the first thing they do when they wake up is to check the feeds of their social networks.
Due to the importance of social networks in the lives of consumers, marketing, and business specialists flock to social platforms with the hope of connecting with their target customers.
However, there is an overload of content on social networks, and that is why the competition is enormous. If you don't have any social media marketing strategy, it can be challenging to stand out from the rest.
Staying up the latest trends in social networks can help you boost your strategy and stand out from the crowd.
So, here are the eight trends in social networks that you will need to take into account by 2020 and beyond.
Ephemeral Content Will Continue to Gain Popularity
The ephemeral content is only available for a short period and then disappears. The Stories of Instagram and Snapchat are clear examples of this type of content.
Nowadays, people's attention periods are shorter, and the way they like to consume content has changed. That is why the Stories format has become popular. They are short, attractive, and so addictive that people can spend hours sliding from one Story to another.
Instagram will remove the likes
Instagram is one of the famous social networks, and any major changes that it implements can change the landscape of social networks.
One of those changes is the possibility of Instagram removing likes from their posts.
Instagram recently analyzed this plan in a beta version and could soon apply this change worldwide.
The reasoning that gives is that I like to determine the social value of a person, and waiting for such an assessment is detrimental to mental health.
Social Commerce will expand
Brands have long used social platforms such as Instagram, Pinterest, and Facebook to sell their products.Social commerce became a new means of retail sales for brands, and this trend will become even stronger.
Social commerce is in the process of becoming a popular retail channel, along with other media such as websites and offline stores.
This trend will continue to strengthen with many more social networks introducing pro-sales functions.
Video Content will predominate
Video content is one of the several effective forms of content and will soon dominate social networks as a clear winner over all other types of content.
Be it the short format videos like those on TikTok and the Stories, or the long format content on YouTube, and the videos are the future of social media content.
You can start using features such as Stories for both your social media content and your ads.
Also, you can add videos to your posts on social networks, even on platforms where images or text content traditionally dominated.
Technology Adoption Will Be at Its Highest Levels
Facebook is already taking huge steps in that direction with the introduction of Horizon, its virtual reality social world.
It is a type of virtual world in which people can connect, play video games, and explore. It is a step beyond social connection and could prove to be the future of social networks.
Influencers Marketing Will Continue to Grow
Influencer marketing is not a new trend for 2020, but it is one of which will continue to predominate.
Today social networks are dominated by influencers who are paid exorbitant amounts by brands to promote their products.
Also, influences can help marketers achieve a variety of marketing goals and not just generate leads.
These are the main reasons why he has become so popular and is growing stronger and bolder.
There will be More Regulatory and Legal Control
While social networks have many benefits, some negative factors have come to light in recent years.
The security and privacy of the data are two of the problems that were the focus of attention in social networks such as Facebook.
Social networks can be easily used to obtain information about someone and misuse it. There are even accusations that specific social networks sell user data to other companies.
As a result, social networks and regulatory bodies will reinforce their rules and put more regulations.
Social networks are considered unsafe for many people, and it would be everyone's best interest to change that. So it would help if you prepared for more regulations and restrictions on all platforms.
These are commons of the trends that will dominate the social media scene in 2020 and beyond this year. Take advantage of these trends and stay one step ahead of your competitors.
The social environment is a dynamic and competitive space, and these trends can help you to be an ace in social networks.
So keep update about the latest developments and use them for your social media initiatives.
Author Bio: Umar Malik is a content writer working with the search engine optimization team at Muse Design. He likes to research in path breaking ideas and innovations in the domains of App Development, AI, Big Data, cloud migration, Artificial Intelligence.