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Go4customer Blog

How Can Businesses Improve Profit through Telemarketing Call Center Services?


Companies work on simple mathematics of adding better services to achieve more returns. To mark their presence in the market, enterprises need to dramatically improve their ability to acquire and retain customers. To accomplish this objective, it is important to discover new sales opportunities in the current market segment. This will not only increase an organization’s overall performance but also perk up the closing rates of its sales force.

In this light, businesses of all shapes and sizes are striving to send right messages to their existing as well as potential customers to improve their brand visibility among the competitors. This requires regular scheduling of appointments for the salespeople to enable businesses rightly pitch offerings to the interested prospects.

It is no surprise that decision makers are resonating with telemarketing call centers to professionally serve their clients in a better way. This blog attempts to share insights with the readers on how telemarketing contact center services can act as a catalyst in improving the profitability of enterprises.

Outbound telemarketing campaigns act as an ideal medium that helps companies to swiftly, effectively, and effortlessly implement their marketing campaigns. The channel is designed to aptly fit a firm’s myriad requirements like lead generation, product promotion, business seminars, and filtered telesales efforts. The arrangement gives businesses a boost to grow by experiencing the benefits of telemarketing outsourcing services.

Telemarketing industry nearly dates back to the beginning of 20th century. The services were then majorly used by financial institutions as a part of their best practice to extensively promote banking products to the savers. With the onset of 1930s, a plethora of telemarketing units started to plague around as direct marketing divisions to help client’s sell their products and services, schedule appointments with the corporates, and creating sales leads via telephones.

Telemarketing call centers can offer both inbound and outbound services to their customers. In inbound settings, the telemarketers respond to customer queries and resolve their queries (such as soliciting issues related to orders or assisting with appointment related details) on time. These services are generally rendered through toll free numbers. On the other hand, in an outbound telemarketing arrangement, telesales executives directly call potential consumers in an attempt to sell client’s offerings.

For years, these outsourcing services have successfully helped organizations to achieve better results in various ways. Enterprises hire contact centers to reach potential leads for business-to-business (b2B) sales calls. One of the foremost concerns that companies have with call centers is their ability to get tailored services from third parties. The agencies create customized telemarketing plans for each client by conducting market research and strongly understanding exclusive needs of their market. This not provides decision makers with appropriate information of the product specifications and features as desired by the end users but also a way to identify their niche segment.

Besides, technology also plays a vital role in the telemarketing process. By using latest technological breakthroughs, the dialers can conveniently interact with leads and share each number with the sales team. Furthermore, the systems allows agents to concurrently call multiple numbers and generate more live connects. This makes telemarketing an effective marketing strategy.

The next factor is skilled representatives. It is a well known fact that the telemarketing centers have a team of experienced staff of data processers and programmers to ascertain that product is timely delivered to the customers and their queries are promptly addressed.

The final concern while selecting a telemarketing center is security. Most of the inbound and outbound telemarketing firms conduct regular audits to check the quality of calls and ensure that they comply with the international standards and guidelines. Plus, it is always recommended to choose a vendor with a proper disaster recovery plan in place.

Many research reports have revealed that telemarketing companies target an explicit demographic section by precisely observing consumer behavioral patterns, such as purchasing habits and influential features about the competitor’s products. The model takes help of popular social media platforms populated with multiple users to highlight their products and services. As telesales team gets complete information of these sections, their next step is laying down clear campaign objectives, as listed below:

1. Closing sales by selling client’s product or service

2. Generating leads pipeline for the sales team

3. Conducting regular consumer surveys to collect important information about them

4. Maintaining frequent contact with existing users to encourage them in making frequent purchases 

Once a call center has a list of goals in place, its telemarketing team can write scripts accordingly for the representatives to communicate with customers during calls.

The conclusive stage of telemarketing services primarily depends upon an organization’s campaign goals. In case the services are directed towards attaining direct sales objective, the stage ends with closing the sales. The final result can be attained by the agent in a single call or may take multiple calls over a period of time. However, if the campaign is designed towards generating more leads, the end result is delivered to the firm’s sales team. Irrespective of the purpose of these campaigns, telesales team needs to aptly evaluate client’s needs and consequently gather data and live call recordings to check the areas that require improvement.

To conclude, telemarketing services enables enterprises to focus on core business functions while professionally taking care of non core activities like generating leads, resolving customer queries, and conducting market research. These agencies have written scripts along with a team of experts to help companies have a competitive edge over their counterparts.

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