Telemarketing Services Become An Integral Part Of Different Business Processes

Posted by Sanjay Poddar

Telemarketing service is a marketing conundrum that call centers employ this concept as a tool to directly reach the targeted customers of those organizations outsourcing their business processes. No doubt, the volume of this service incessantly increases because of the attribute of considering it as the most direct method of getting through to potential customers, not to forget to mention that it also poses as an instrument for irritation. Joke apart, the increased use of telemarketing services is the result of growing business opportunities in marketplace. In simple words, these services lessen expenditure on brand building and marketing of products and services of companies along with improving relationships with their existing as well as potential customers.

According to various market research studies, this direct marketing approach often involves two or more calls. The initial call (or series of calls) determines the customer's needs. The eventual call (or series of calls) persuades the customer to make a purchase. However, there are various sources available to identify potential customers including information obtained from telephone companies and companies’ consumer database. Market research companies, political parties, charitable organizations, alumni associations and organizations usually seek telemarketing services for their respective purposes.

Although several genuine and legal companies use telemarketing to establish a direct link with their consumers, this method of conducting business can prove to be instrumental in duping individuals by making fraud calls. If reports are to be believed, fraudulent telemarketers abound in marketplace and they rob consumers of approximately $40 billion every year. This indicates that you need to be cautious while handling telemarketers, especially from outbound outsourcing companies. Make sure to avoid those callers who try to lure you with hard-to-believe offers like your name gets selected in lottery contest, and the like. Keep aside this part, telemarketing services indeed contribute immensely to the growth of businesses with regard to clientele based and revenue generation.

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