Can ChatGPT Surpass Google RankBrain?

Posted by Sunny Morgan

Google has been providing tons and tons of content for decades now. Ever since the Internet got introduced to the world, Google RankBrain has been a front for every user searching for information on the web. Well, things have changed a lot these days as we are fast-forwarding toward a technology-driven world. With the help of cutting-edge technologies like artificial intelligence and machine learning, nothing sounds impossible these days.

OpenAI-owned ChatGPT is a prime example of how well an AI-powered chatbot can perform. It is the manifestation of how interactive, informative, intuitive, and effective a bot can perform human-like tasks. Well, both Google and ChatGPT are based on dense algorithms built for fetching pure content from the web. Those who have used ChatGPT, know how promising it is when it comes to content generation.

The question lies, is ChatGPT strong enough to transcend Google? To answer that question, we need to specify the definition, purpose, functions, and applications of ChatGPT and Google.

Defining Google

Google is a search engine developed by graduates from Stanford University - Larry Page and Sergey Brin in 1998. This search engine was intended to fetch information from the web. Google RankBrain search algorithm is the most sophisticated and influential technology that has ever been made in history. Google has around 271 products intended to help businesses and individuals in a comprehensive way.

Defining ChatGPT

ChatGPT is a conversational AI built to relay information in the best interactive way. The model is not fully-fledged yet but it is efficient enough to relay any information one might search on the web. It is an open-source chat model built using Reinforcement Learning from Human Feedback. Since it is based on artificial intelligence, it is a self-learning system that keeps evolving with every interaction and feedback shared by users.

Purpose

Google’s purpose is to make information accessible to everyone in the world. The relentless search for information in the world was the primary motive behind the origin of this extensive search engine. Google intends to provide the most relevant and reliable information to seekers. Using the automated systems of google, a user can easily find answers to their queries from the most authentic resources and top-level expertise.

ChatGPT is a feature of OpenAI and its approach is straightforward, it helps users with all content-related requirements. Also, this application helps users to access information on any topic. ChatGPt is a top-notch manifestation of technologies like machine learning, deep learning, and natural language processing. ChatGPT uses the NLP model for generating content based on the user’s requirement; allowing faster access to relevant information.

Google Search Functions

Google RankBrain’s indexing mechanism allows it to search through indices stored in RAM. The mechanism is called web crawlers capable of immediately analyzing the search query and locating the most relevant information on the web. The web crawler is quite extensive software and formidable too. It navigates through millions of web pages and adds to the google index as per their relevance.

Google Search works in three stages, and not all pages make it through each stage:

Crawling: Using Google Crawler, the search engine downloads text, images, and videos from pages available on the web. Web Crawler is a software that strategically navigates through billions of web pages on the internet and identifies the most relevant and authentic page, then presents it to the users.
Indexing: Google Indexing is the process of analyzing the text, images, and video files on the page, and stacking the information in the Google index. Google index is a database system administered by google that allows the navigation and identification process easier after search input.
Serving Search Results: Then, through the search engine interface, the respective information is served to the user in a concise manner. The results are displayed in lists. When a user searches on Google, the search algorithm fetches information based on the keywords mentioned in the search input.

ChatGPT Search Functions

The ChatGPT model is powered by Reinforcement Learning from Human Feedback (RLHF). The mechanism is constantly being updated by human AI trainers and they do it by performing mock conversations between a user and AI assistant. Trainers have access to model-written suggestions so they can tailor accurate responses. It is a dialogue format designed to teach the bot how to conduct conversations with the actual user.

The search mechanism of ChatGPT is based on a data warehousing model where all the content comes by using methods similar to Google.

The search mechanism starts with indexing all the pages published online and understanding their contents using the natural language processor algorithm.
After that NLP model interprets the search queries by understanding human language. The algorithm is also designed in such a manner that the interpreted content must be displayed in a concise format.
While displaying content to the users, the AI software simultaneously matches queries to the most accurate and highest quality results; perfecting the indexing precision on a real-time basis.
ChatGPT’s self-learning AI algorithms continue to evaluate and reevaluate content quality so it can produce the best search results for user queries. The algorithm is in its initial stage so it will take more used-case scenarios in order to make ChatGPT’s interface more accurate and agile.

In fact, every search result that you see is a direct result of decisions made by artificial intelligence. There are AI trainers who constantly feed new case scenarios to the AI-powered software of ChatGPT. With more users, the working efficiency of ChatGPT becomes stronger every day.

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OpenAI API vs Google App Engine (GAE)

Security Provisions

Among various other products provided by Google, Google App Engine (GAE) is a platform that provides a comprehensive environment for building and hosting applications. GAE is based on cloud computing technology.

Unlike other platforms, GAE guarantees a more secure and intuitive space for the collection and execution of services intended for the design and development of web-based applications.

OpenAI also provides secured space for developers for developing web-based applications and writes codes on their behalf; the security protocols of OpenAI need to be put to test for making firm conclusions.

Scalability

Google already has access to colossal amounts of efficient computing infrastructure, which puts it in an advantageous position with the OpenAI platform. Google takes leverage of its computing resources for upscaling its outreach for meeting the demands of users.

Through recent feedback shared by developers, there are some limitations in the Codex (OpenAI software that translates natural language into codes). Dall-E API owned by OpenAI is still in its adolescent stage so we need more time to evaluate its precision.

Developers are hugely benefitting from the GAE’s dynamic computing infrastructure as it allows them to effortlessly manage their computing infrastructure and develop applications without any repercussions.

Also Check: Artificial Intelligence: Need to Optimize Business Process Outsourcing

Let’s Hear the Answer From ChatGPT Itself.

Bottomline:

No doubt, ChatGPT, Codex, and Dall-E are quite satisfying and impactful technological platforms/features of OpenAI. ChatGPT is an intriguing interactive tool that reciprocates user queries with the most relevant and authentic content. Content seekers can leverage this amazing tool for a quick understanding of a subject or topic. Google RankBrain on the other hand is the universal way of acquiring content on a broader level.

However, ChatGPT is an AI-powered chatbot designed to provide limited responses to queries in a conversational way. Conversely, Google is a search engine that reciprocates with top web resources where users can navigate through websites and find the content according to their discretion. While both tools provide access to information but ChatGPT’s responses are limited by the AI trainers' ability of feeding content.

Google has pioneered the information service ever since the advent of the internet and it maintains an unmatchable cloud-based database system comprising almost all the data that exists in our world. Therefore, a user has access to endless amounts of data and information with Google. ChatGPT’s algorithm is strong and powerful but it is not fully fledged yet. Only time will tell when can it become as formidable as Google.