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Go4customer Blog

Leverage Social Media Intelligence to Reinstate the Influential X-factor

Posted by Ishtiyaq Nabi
Business Technology

The confluence of cloud computing and big data analytics has brought in a radical shift in the methodologies, practices, and strategies that organizations embrace to develop customer insight. Not only do these cutting-edge technologies help enterprises gain a meticulous understanding of their target audience, but also help them comprehend trusted stratagems they must count on in order to accomplish organizational goals dexterously. However, no matter how empowered the technologies have made you, if you are unable to predict and respond to behavioral change in customers, then you need to re-structure your organizational approach. That’s where the use of technologies so as to develop social intelligence becomes utmost significant. As per the opinions of leading entrepreneurs and industry veterans, once you have leveraged social media intelligence, you can conveniently reinstate the X-factor in your brand!

How have technologies revolutionized the business world?

Whenever one talks about how technologies have revolutionized the business world, the advent of latest communication channels always steals the show. Earlier, it was a telephone that redefined brand-customer communication, and now the social media platforms have taken the intact limelight. It is so true that brands nowadays are left with no other option but to ensure top-tier customer support services through social media channels so as to foster enduring bonds with stakeholders. However, one must comprehend that embracing these Internet-based channels just to deliver customer support would not be enough in the near future. If brands are not paying attention to monitoring these channels so as to monitor customer expectations in an intact manner, then the future is going to be quite unpredictable for such brands. On the flip side, inducing necessary changes in customer engagement strategies and embracing latest changes in their expectations with the help of social media monitoring techniques can actually accelerate a brand’s speed towards its strategic targets. Therefore, forward-looking brands must vie for social media intelligence in order to accomplish whatsoever they aspire for. This is unquestionably going to be the most influential X-factor of your brand.

How investment in social investment makes your futuristic?

Differentiate your brand meticulously:  Once you start social media monitoring and mining, you can keep a close eye on factors that influence customers’ opinions. More importantly, social media monitoring and mining will help you understand the preferences and changing expectations of customers, and you can accordingly draft excellent communication strategies that are in wholehearted agreement with preferences and changing expectations of your audience. Thus, it will help you differentiate your brand!  Therefore, futuristic call center outsourcing companies are paying extra attention to social media monitoring and mining so as to help their clients differentiate their brands in the over-populated market.

Make the most of “hashtag” wave:  Who is unaware of the ‘hashtag’ trend that is creating the stir on social media?  Originally, it was Twitter specific style, but the ways in which this trend influenced the concerned patrons have actually made it more popular. Today, people across social media are inclined towards ‘hashtag’ and this actually gives you a golden opportunity to grab the eyeballs of your target audience. It will help you create an influencer map and comprehend the factors driving patronage and loyalty. Ask your strategic customer support services partner to communicate with customers through the hashtag trend and see the benefits it can bequeath.

Meet customer delight across all channels:  After all, the future of your brand is governed by this factor. If you are delivering happiness and fostering values on each touch point, then nothing can hamper the speed of your organizational growth. Talking about the other side of the coin, failure in this regard can actually have a negative impact on your brand’s prospect. Therefore, marking your presence on these channels and paying extra attention to behavioral changes of customers should always be your top priority. By embracing social media monitoring and mining techniques, you can easily meet customer delight across all channels, that too in a practiced manner.

In a few words:  Social media intelligence can help enterprises and call center outsourcing companies gather and interpret customer data in the most meaningful manner. More importantly, it will help them respond adroitly to the changing conditions by adding the influential X-factor to their brand name.

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